PLE2010 Conference – what did we achieve

Dave shows off the super sized Manchester PLE
Photo Samscam

Its been a week off from the blog. Following the PLE2010 conference in Barcelona I took a short holiday. And since I have been back I have been fighting (unsuccessfully) a power failure in my office. So now I am squatting in a friend’s house and using my laptop.

I have much to say about the PLE2010 conference – I am not quite sure where to start.

Firstly it was a truly social conference – social in the both face to face and distant participants were involved in the different sessions. Social too, in the way the pre-conference discussions ran into the conference proper and then into the discussions at coffee breaks and in the evening. The formal conference was just one part of the whole event. And social in the use of media. Besides the live streaming of many sessions, it woudl appear the conference generated over 5000 tweets on the first day (the tweets are archived here).Indeed, for many of us it was the first chance to meet face to face people we have been collaborating with on line for a long time.

Much of this was down to the design of the conference. the pre-conference publicity and discuxxiosn had been focused on social media and in particualr twitter. And the programme design, from unkeynotes to cafe style sessions, debates amnd workshops, was signed to facilitate social interaction and participation. And it is encouraging that many have said they will relook at how they are organising conferences and draw on our ideas.

But what about the ideas? Firstly it was very heartening to see that we seemed to have moved beyond the stage of defining a PLE by what it is not i.e. not a VLE. Instead participants were looking outwards, at how to support learning. I am not sure how much we shared common understandings and meanings around PLEs (sadly I cannot find a record of the session which tried to arrive at such a common definition) but there seemed sufficient understanding for common debates.

One controversial issue was how far it was possible to provide an institutional PLE. This debate was driven by the folks from SAPO Campus in Portugal who are trying to do just that (and still managing to find time for late night and in depth analysis of the failings of the Portugese football team!). My own take is that I do not mind where the tools for a PLE come from as long as the leaner is in control.

Two ‘discourses’ particularly heartened me. The first was between educational researchers and practitioners and software and technical developers. This is an oft troubled discourse in the ed tech community. It may be that the common understandings around the idea of a PLE are allowing these different groups to work together in new ways. I particularly enjoyed the session on using Google Wave as a PLE and was impressed by the Talkingabout video sharing site. But what charatcterised these ideas – as in others I could not attend but heard from others about – was the innovation in appropriating technologies for pedagogic innovation.

Another – and more problematic but recurrent discourse was the issue of motivation. Participants were trying to develop PLEs with students inside the schooling and university systems. But surveys and anecdotal evidence suggests students are wary being overly focused on what work they need to do to pass exams, rather than exploring ideas and learning. And most students view direct didactic teaching as the best approach to passing their exams. As such they have little time for reflection or indeed little understanding as to why they should engage in such activity. This is problematic. We may consider their longer term learning important and thus view the development of meta-cognition and problem solving a priority. But perhaps inevitably under the present education systems their major concern is just to jump the next hurdle in the education race.

My only personal disappointment was that the major focus for PLE development and implementation for the vast majority of participants was for learners within schools and universities. There was limited interest in work based learning or in learning outside teh existing systems – the very areas where I think PLEs have the greatest potential.

Indeed, I think we have to consider the wider issue of where to locate the PLE debate. Clearly it is not just another instance of educational technology. But neither can it be easily subsumed in considerations of pedagogic approaches to the use of ICT for learning. I increasingly feel that the whole issue of PLEs is closely related to the ongoing discussions around open education. The very promise of PLEs is to understand the use of technology for learning in a new way, in a context where learning becomes part of society and is free and open to all.

But now there is a lot of work to be done. We have over 70 papers and many offers of publications. Most participants seemed to assume that PLE2011 was already on the cards (watch this blog for more news on that). And the bigger question is how we can use the ideas and networks generated by the conference to build a collective community of practice based on networking and sharing. Any thoughts or ideas  very welcome.

The PLE2010 Conference unKeynote

Alec Couros and Graham Attwell have been paired together as co-keynotes at the PLE Conference in Barcelona, Spain, July 8-9. The organizers have asked us to do something different than a typical keynote, so we have been thinking about an unKeynote format. In keeping with the theme of the conference (PLEs), we’re hoping that individuals in our network would be willing to help us frame what this might look like.

How the Session is Going to Work:
We have put together a  a list of questions (see below) and are inviting your responses. We will put together a joint presentation based on your slides.

We will present the ‘keynote’ together but will be encouraging participants – both face to face and remotely – to contribute to the keynote as it develops.

Where We Need Help:

  1. We’d like you to respond to one or more of these ‘key questions’ found below. We suggest responding through the creation of a (PowerPoint) slide, or creating a very short video (less than 1 minute?). Or, if you can think of another way of representing your ideas, please be creative.
  2. We’d like you to provide questions for us. What did we miss? What are some of the important questions for consideration when exploring PLEs/PLNs in teaching & learning.
  3. Please send your responses to graham10 [at] mac [dot] com (and you may cc: couros [at] gmail [dot] com) by July 6/10.

Key Questions:

  1. With all of the available Web 2.0 tools, is there a need for “educational technology”?
  2. What are the implications of PLEs/PLNs on traditional modes/structures of education?
  3. What are the key attributes of a healthy PLE/PLN?
  4. What pedagogies are inspired by PLEs (e.g., networked learning, connected learning)? Give examples of where PLEs/PLNs have transformed practice.
  5. What are the implications of PLEs/PLNs beyond bringing educational technology into the classroom, and specifically toward workplace/professional learning?
  6. If PLEs/PLNs are becoming the norm, what does it mean for teachers/trainers (or the extension: what does it mean for training teachers & trainers)?
  7. As our networks continue to grow, what strategies should we have in managing our contacts, our connections, and our attention? Or, extension, how scalable are PLEs/PLNs?
  8. Can we start thinking beyond PLEs/PLNs as models? Are we simply at a transitional stage? What will be the next, new model for learning in society? (e.g., where are we headed?)

How we use technology and the Internet for learning

Here is the other part of the paper on the future of learning environments which I serialised on this web site last week. In truth it is the section I am least happy with. My point is that young people (and not just young people) are using social software and Web 2.0 technologies for work, play and learning outside institutions. Furthermore the pedagogic approaches to such (self-directed) learning are very different than the pedagogic approaches generally adopted in schools and educational institutions. Social networking is increasingly being used to support informal learning in work. The issue is how to show this. there are a wealth of studies and reports – which ones should I cite. And I am aware that there is a danger of just choosing reports which back up my own ideas. Anyway, as always, your comments are very welcome.

Web 2.0 and Bricolage

Web 2.0 applications and social software mark a change in our use of computers from consumption to creation. A series of studies and reports have provided rich evidence of the ways young people are using technology and the internet for socialising, communicating and for learning. Young people are increasingly using technology for creating and sharing multi media objects and for social networking. A Pew Research study (Lenhart and Madden, 2005) found that 56 per cent of young people in America were using computers for ‘creative activities, writing and posting of the internet, mixing and constructing multimedia and developing their own content. Twelve to 17-year-olds look to web tools to share what they think and do online. One in five who use the net said they used other people’s images, audio or text to help make their own creations. According to Raine (BBC, 2005), “These teens were born into a digital world where they expect to be able to create, consume, remix, and share material with each other and lots of strangers.”

Such a process of creation, remixing and sharing is similar to Levi Struass’s idea of bricolage as a functioning of the logic of the concrete. In their book ‘Introducing Levi Strauus and Structural Anthropology’, Boris Wiseman and Judy Groves explains the work of the bricoleur:

“Unlike the engineer who creates specialised tools and materials for each new project that he embarks upon, the bricoleur work with materials that are always second hand.

In as much as he must make do with whatever is at hand, an element of chance always enters into the work of the bricoleur……

The bricoleur is in possession of a stock of objects (a “treasure”). These possess “meaning” in as much as they are bound together by a set of possible relationships, one of which is concretized by the bricoleur’s choice”.

Young people today are collecting their treasure to make their own meanings of objects they discover on the web. In contrast our education systems are based on specialised tools and materials.

Social networking

It is not only young people who are using social networks for communication, content sharing and learning. A further survey by Pew Internet (Lenhart, 2009) on adults use of social networking sites found:

  • 79% of American adults used the internet in 2009, up from 67% in Feb. 2005
  • 46% of online American adults 18 and older use a social networking site like MySpace, Facebook or LinkedIn, up from 8% in February 2005.
  • 65% of teens 12-17 use online social networks as of Feb 2008, up from 58% in 2007 and 55% in 2006.
  • As of August 2009, Facebook was the most popular online social network for American adults 18 and older.
  • 10-12% are on “other” sites like Bebo, Last.FM, Digg, Blackplanet, Orkut, Hi5 and Match.com?

Lest this be thought to be a north American phenomena, Ewan McIntosh (2008) has provided a summary of a series of studies undertaken in the UK (Ofcom Social Networking Research, the Oxford Internet Institute’s Internet Surveys, Ofcom Media Literacy Audit).

The main use of the internet by young people, by far, is for learning: 57% use the net for homework, saying it provides more information than books. 15% use it for learning that is not ’school’. 40% use it to stay in touch with friends, 9% for entertainment such as YouTube.

Most users of the net are using it at home (94%), then at work (34%), another persons house (30%) or at school (16%). Only 12% use public libraries and 9% internet cafés. Most people’s first exposure to the web is at home.

A further survey into the use of technology for learning in Small and Medium Enterprises found few instances of the use of formal educational technologies (Attwell, 2007). But the study found the widespread everyday use of internet technologies for informal learning, utilizing a wide range of business and social software applications. This finding is confirmed by a recent study on the adoption of social networking in the workplace and Enterprise 2.0 (Oliver Young G, 2009). The study found almost two-thirds of those responding (65%) said that social networks had increased either their efficiency at work, or the efficiency of their colleagues. 63% of respondents who said that using them had enabled them to do something that they hadn’t been able to do before. The survey of based on 2500 interviews in five European countries found the following percentage of respondents reported adoption of social networks in the workplace:

  • Germany – 72%
  • Netherlands – 67%
  • Belgium – 65%
  • France – 62%
  • UK – 59%

Of course such studies beg the question of the nature and purpose of the use of social software in the workplace. The findings of the ICT and SME project, which was based on 106 case studies in six European countries (Attwell, 2007) focused on the use of technologies for informal learning. The study suggested that although social software was used for information seeking and for social and communication purposes it was also being widely used for informal learning. In such a context:

  • Learning takes place in response to problems or issues or is driven by the interests of the learner
  • Learning is sequenced by the learner
  • Learning is episodic
  • Learning is controlled by the learner in terms of pace and time
  • Learning is heavily contextual in terms of time, place and use
  • Learning is cross disciplinary or cross subject
  • Learning is interactive with practice
  • Learning builds on often idiosyncratic and personal knowledge bases
  • Learning takes place in communities of practice

It is also worth considering the growing use of mobile devices. A recent Pew Internet survey (Lenhart et al, 2010) found that of the 75% of teens who own cell phones in the USA, 87% use text messaging at least occasionally. Among those texters:

  • Half of teens send 50 or more text messages a day, or 1,500 texts a month, and one in three send more than 100 texts a day, or more than 3,000 texts a month.
  • 15% of teens who are texters send more than 200 texts a day, or more than 6,000 texts a month.
  • Boys typically send and receive 30 texts a day; girls typically send and receive 80 messages per day.
  • Teen texters ages 12-13 typically send and receive 20 texts a day.
  • 14-17 year-old texters typically send and receive 60 text messages a day.
  • Older girls who text are the most active, with 14-17 year-old girls typically sending 100 or more messages a day or more than 3,000 texts a month
  • However, while many teens are avid texters, a substantial minority are not. One-fifth of teen texters (22%) send and receive just 1-10 texts a day or 30-300 a month.

Once more, of those who owned mobile phones:

  • 83% use their phones to take pictures.
  • 64% share pictures with others.
  • 60% play music on their phones.
  • 46% play games on their phones.
  • 32% exchange videos on their phones.
  • 31% exchange instant messages on their phones.
  • 27% go online for general purposes on their phones.
  • 23% access social network sites on their phones.
  • 21% use email on their phones.
  • 11% purchase things via their phones.

It is not just the material and functional character of the technologies which is important but the potential of the use of mobile devices to contribute to a new “participatory culture” (Jenkins at al). Jenkins at al define such a culture as one “with relatively low barriers to artistic expression and civic engagement, strong support for creating and sharing one’s creations, and some type of informal mentorship whereby what is known by the most experienced is passed along to novices… Participatory culture is emerging as the culture absorbs and responds to the explosion of new media technologies that make it possible for average consumers to archive, annotate, appropriate, and recirculate media content in powerful new ways.”

Thus we can see the ways in which technology and the internet is being used for constructing knowledge and meaning through bricolage and through developing and sharing content. This takes place through extended social networks which both serve for staying in touch with friends but also for seeking information and for learning in a participatory culture.

Personal Learning Environments and Vygotsky

Another section of my new paper, now entitled ‘The Future of Learning Environments. The section looks at Personal Learning Environments and Vygotsky.

The emergence of Personal Learning Environments

Dave Wiley, in a paper entitled ‘Open for learning: the CMS and the Open Learning Network‘ and co-written with Jon Mott, explains the failure of Technology Enhanced Education as being due to the way technology has been used to maintain existing practices:

“by perpetuating the Industrial Era-inspired, assembly line notion that the semester-bound course is the naturally appropriate unit of instruction (Reigeluth, 1999).”

The paper quotes Herrington, Reeves, and Oliver (2005) who argue that course management software leads universities to “think they are in the information industry”. In contrast to”the authentic learning environments prompted by advances in cognitive and constructivist learning theories”:

“the industrial, course management model has its center of gravity in teachers generating content, teachers gathering resources, teachers grouping and sequencing information, and teachers giving the information to students.”

In contrast, socio-cultural theories of knowledge acquisition stress the importance of collaborative learning and ‘learning communities’. Agostini et al. (2003) complain about the lack of support offered by many virtual learning environments (VLEs) for emerging communities of interest and the need to link with official organisational structures within which individuals are working. Ideally, VLEs should link knowledge assets with people, communities and informal knowledge (Agostini et al, 2003) and support the development of social networks for learning (Fischer, 1995). The idea of a personal learning space is taken further by Razavi and Iverson (2006) who suggest integrating weblogs, ePortfolios, and social networking functionality in this environment both for enhanced e-learning and knowledge management, and for developing communities of practice.

Based on these ideas of collaborative learning and social networks within communities of practice, the notion of Personal Learning Environments is being put forward as a new approach to the development of e-learning tools (Wilson et al, 2006) that are no longer focused on integrated learning platforms such as VLEs or course management systems. In contrast, these PLEs are made-up of a collection of loosely coupled tools, including Web 2.0 technologies, used for working, learning, reflection and collaboration with others. PLEs can be seen as the spaces in which people interact and communicate and whose ultimate result is learning and the development of collective know-how. A PLE can use social software for informal learning which is learner driven, problem-based and motivated by interest – not as a process triggered by a single learning provider, but as a continuing activity.

Personal Learning Environments are by definition individual. However it is possible to provide tools and services to support individuals in developing their own environment. In looking at the needs of careers guidance advisors for learning Attwell. Barnes, Bimrose and Brown, (2008) say a PLE should be based on a set of tools to allow personal access to resources from multiple sources, and to support knowledge creation and communication. Based on an initial scoping of knowledge development needs, a list of possible functions for a PLE have been suggested, including: access/search for information and knowledge; aggregate and scaffold by combining information and knowledge; manipulate, rearrange and repurpose knowledge artefacts; analyse information to develop knowledge; reflect, question, challenge, seek clarification, form and defend opinions; present ideas, learning and knowledge in different ways and for different purposes; represent the underpinning knowledge structures of different artefacts and support the dynamic re-rendering of such structures; share by supporting individuals in their learning and knowledge; networking by creating a collaborative learning environment.

Whilst PLEs may be represented as technology, including applications and services, more important is the idea of supporting individual and group based learning in multiple contexts and of promoting learner autonomy and control. Conole (2008) suggests a personal working environment and mixture of institutional and self selected tools are increasingly becoming the norm. She says: “Research looking at how students are appropriating technologies points to similar changes in practice: students are mixing and matching different tools to meet their personal needs and preferences, not just relying on institutionally provided tools and indeed in some instances shunning them in favour of their own personal tools.”

Vygotsky and Personal Learning Environments

A Personal Learning Environment is developed from tools or artefacts. Vygotsky (1978) considered that all artefacts are culturally, historically and institutionally situated. “In a sense, then, there is no way not to be socioculturally situated when carrying out an action. Conversely there is no tool that is adequate to all tasks, and there is no universally appropriate form of cultural mediation. Even language, the ‘tool of tools’ is no exception to this rule” (Cole and Wertsch, 2006). Social networking tools are culturally situated artefacts. Jyri Engestrom (2005) says “the term ‘social networking’ makes little sense if we leave out the objects that mediate the ties between people. Think about the object as the reason why people affiliate with each specific other and not just anyone. For instance, if the object is a job, it will connect me to one set of people whereas a date will link me to a radically different group. This is common sense but unfortunately it’s not included in the image of the network diagram that most people imagine when they hear the term ‘social network.’ The fallacy is to think that social networks are just made up of people. They’re not; social networks consist of people who are connected by a shared object.”

Vygotsky’s research focused on school based learning. He developed the idea of the Zone of Proximal Development (ZPD) which is the gap between “actual developmental level” which children can accomplish independently and the “potential developmental level” which children can accomplish when they are interacting with others who are more capable peers or adults.

In Vygotsky’s view, interactions with the social environment, including peer interaction and/or scaffolding, are important ways to facilitate individual cognitive growth and knowledge acquisition. Therefore, learning presupposes a specific social nature and a process by which children grow into the intellectual life of those around them. Vygotsky said that learning awakens a variety of internal developmental processes that are able to operate only when the child is interacting with people in his (sic) environment and in cooperation with his peers. Once these processes are internalized, they become part of the child’s independent developmental achievement (Vygotsky, 1978).

Vygotsky also emphasized the importance of the social nature of imagination play for development. He saw the imaginary situations created in play as zones of proximal development that operate as mental support system (Fleer, 2008).

Vykotsky called teachers – or peers – who supported learning in the ZDP as the More Knowledgeable Other. “The MKO is anyone who has a better understanding or a higher ability level than the leaner particularly in regards to a specific task, concept or process. Traditionally the MKO is thought of as a teacher, an older adult or a peer” (Dahms et al, 2007). But the MKO can also be viewed as a learning object or social software which embodies and mediates learning at higher levels of knowledge about the topic being learned than the learner presently possesses.

The role of a Personal Learning Environment may be not only that of a tool to provide access to ‘More Knowledgeable Others’ but as part of a system to allow learners to link learning to performance in practice, though work processes. And taking a wider view of artefacts as including information or knowledge accessed through a PLE, reflection on action or performance may in turn generate new artefacts for others to use within a ZPD.

Dahms et all (2007) say that Vygotsky’s findings suggest methodological procedures for the classroom. “In Vygotskian perspective, the ideal role of the teacher is that of providing scaffolding (collaborative dialogue) to assist students on tasks within their zones of proximal development”(Hamilton and Ghatala, 1994). ”During scaffolding the first step is to build interest and engage the learner. Once the learner is actively participating, the given task should be simplified by breaking it into smaller sub-tasks. During this task, the teacher needs to keep the learner focused, while concentrating on the most important ideas of the assignment. One of the most integral steps in scaffolding consists of keeping the learner from becoming frustrated. The final task associated with scaffolding involves the teacher modelling possible ways of completing tasks, which the learner can then imitate and eventually internalise” (Dahms et al., 2007).

Social media and particularly video present rich opportunities for the modelling of ways of completing a task, especially given the ability of using social networking software to support communities of practice. However, imitation alone may not be sufficient in the context of advanced knowledge work. Rather, refection is required both to understand more abstract models and at the same time to reapply models to particular contexts and instances of application in practice. Thus PLE tools need to be able to support the visualisation or representation of models and to promote reflection on their relevance and meaning in context. Although Vygotsky saw a process whereby children could learn to solve novel problems “on the basis of a model he [sic] has been shown in class”, in this case the model is embodied in technological artefacts (although still provided by a ‘teacher’ through the creation of the artefact).

Within this perspective a Personal Learning Environment could be seen as allowing the representation of knowledge, skills and prior learning and a set of tools for interaction with peers to accomplish further tasks. The PLE would be dynamic in that it would allow reflection on those task and further assist in the representation of prior knowledge, skills and experiences. In this context experiences are seen as representing performance or practice. Through access to external symbol systems (Clark, 1997) such as metadata, ontologies and taxonomies the internal learning can be transformed into externalised knowledge and become part of the scaffolding for others as a representation of a MKO within a Zone of Proximal Development. Such an approach to the design of a Personal Learning Environment can bring together the everyday evolving uses of social networks and social media with pedagogic theories to learning.

References

Agostini, A., Albolino, S., Michelis, G. D., Paoli, F. D., & Dondi, R. (2003). Stimulating knowledge discovery and sharing. Paper presented at the 2003 International ACM SIGGROUP conference on Supporting group work, Sanibel Island, Florida, USA.

Attwell G. Barnes S.A., Bimrose J. and Brown A, (2008), Maturing Learning: Mashup Personal Learning Environments, CEUR Workshops proceedings, Aachen, Germany

Clark, Andy. Being There: Putting Brain, Body, and World Together Again. Cambridge, Massachusetts: A Bradford Book, The MIT Press, 1997.

Cole M. and Werstch J. (1996), Beyond the Individual-Social Antimony in Discussions of Piaget and Vygotsky. Michael Cole, University of California, San Diego

Conole G. (2008), New Schemas for Mapping Pedagogies and Technologies, Ariadne Issue 56 , http://www.ariadne.ac.uk/issue56/conole/

Dahms M, Geonnotti K, Passalacqua. D Schilk,N.J. Wetzel, A and Zulkowsky M The Educational Theory of Lev Vygotsky: an analysis http://www.newfoundations.com/GALLERY/Vygotsky.html

Engestrom J (2005) Why some social network services work and others don’t — Or: the case for object-centered sociality, http://www.zengestrom.com/blog/2005/04/why_some_social.html

Fischer, M. D. (1995). Using computers in ethnographic fieldwork. In R. M. Lee (Ed.), Information Technology for the Social Scientist (pp. 110-128). London: UCL Press

Fleer M and Pramling Samuelsson I, (2008), Play and Learning in Early Childhood Settings: International Perspectives, Springer

Hamilton R and Ghatala E, (1994) Learning and Instruction, New York: McGraw-Hill, 277.

Herrington, J., Reeves, T., and Oliver, R. (2005). Online learning as information delivery: Digital myopia. Journal of Interactive Learning Research, 16(4): 353-67.

Vygotsky L.(1978) Mind in society: The development of higher psychological processes. Cambridge, MA, Harvard University Press.

Wiley D. and Mott J. (2009), Open for learning: the CMS and the Open Learning Network, in education, issue 15 (2), http://www.ineducation.ca/article/open-learning-cms-and-open-learning-network

Wilson, S., Liber, O., Johnson, M., Beauvoir, P., Sharples, P., & Milligan, C. (2006). Personal learning environments challenging the dominant design of educational systems. Paper presented at the ECTEL Workshops 2006, Heraklion, Crete (1-4 October 2006).

Developing internet based careers guidance

Last year, together with my colleagues Jenny Bimrose and Sally Anne Barnes from the Institute for Emplyment Research at the University of Warwick in the UK, I ran a number of focus groups with young people on the use of technology for Careers Advice, Information and Guidance. The focus groups were part of research comissioned by the CfBT, a UK based educational charity. The main aim of the resaerch was to examine the skills needed by Personal Advisers working in the publicly funded Connexions service to deliver internet based guidance.

The full report is not yet published. But the executive summary of the report is now available for free download from the CfBT web site.

Whilst obviously the report is focused on the UK careers  advice,  information and guidance services, the issues raised are pertinent far further afield.

Here are two excerpts from the summary report.

Demand from young people for internet-based guidance

Progress towards achieving widespread access to advanced internet based services through phones and / or mobile devices seems unstoppable, with young children exposed to new technologies from birth. Internet-based devices now offer a range of functions way beyond basic phone-calls and SMS text-messaging with social interactions unrestricted by time or space. Young people use information and communications technology (ICT) not just for accessing information, but for creating and sharing knowledge.

All of the young people who participated in our study were able to access the internet either at home, school or college, on a daily or weekly basis. They also accessed the internet using various means (for example, mobile devices and games consoles as well as personal computers). Although many parents / carers were monitoring young people’s level of ICT usage, the nature of internet access was not being restricted – irrespective of age group.
Overall, we found a high level of ICT usage by young people, with internet-based services an integral part of their social networking, communication and entertainment. Findings from our study also indicate how young people think that internet-based services could be an effective way of delivering guidance services more flexibly and effectively in the future.

However, the importance of shaping these services in a way that reflects the current usage by young people is clear. So, for example, the majority of young people in our study use technology to gather information. This suggests an increase in the use of online multi-media to develop personalised information, together with increased access to different types of high quality, online information. Additionally, it indicates the need for P.A.s to coach young people in how to distinguish amongst reliable, unreliable and biased sources of online labour market information. Other ways young people in this study felt their current usage of internet-based services should shape guidance services in the future related to chat rooms; online, multi-media; personalised information; and email communication.

Despite high levels of ICT competence and the trend towards more openness, collaboration, peer communication and user-generated content, the young people still highly valued their face-to-face contact with P.A.s, because of their professional expertise. However, where P.A.s are accessed on-line, they will need to demonstrate a level of proficiency in internet-based technologies at least equal to those of the clients accessing their expertise to maintain their respect.

Internet-based guidance

There is a strong policy steer for organisations delivering guidance services to young people in England to make greater use of internet based services to deliver guidance, despite there being much still to be learned about this aspect of professional guidance practice. For example, reliable evidence on the impact of introducing internet-based services is currently lacking and the potential for cost savings is unknown.

A range of internet-based services are, or could be, used to deliver guidance, including for example, email, web chat, SMS messaging, mobile phones, website, software and video conferencing. An important first step in delivering effective and efficient internet-based guidance services would be agreement about a common, up-to date language to describe exactly what it comprises. Not only is there a lack of consistency in the terms currently used to describe this area of practice (e.g. web-based guidance; e-guidance; internet-based guidance), but the types of services listed under these terms vary. Once Connexions organisations are able to specify which internet based services they wish to offer to clients, then the training support required will be easier to identify. For example, one Connexions organisation may decide to increase its offer of guidance to young people via a telephone helpline, whilst another wishes to develop guidance by email and yet another decides to concentrate on supporting P.A.s to develop multi-media labour market information resources to deliver as part of group work with young people. Training requirements for each of these methods of delivery would be slightly different.

Where guidance organisations have already embraced technology in the delivery of services, there seems to be a tendency to invest resources in training a group of practitioners to specialise in particular areas of practice. For example, Career Services New Zealand has trained one group of practitioners to work on a telephone helpline service alongside their face-to-face work, whilst another group has been trained to offer e-mail guidance.