The future of social media

Although Google+ has been generally welcomed the advent of yet another social networking site has given rise to some thoughts on just exactly what value such sites are.

In a perceptive blog post George Siemens writes:

I’ve concluded that most of the hype around social media is nonsense and that people, particularly the self-proclaimed social media elite are clothing-less……What has social media actually done? Very, very little. The reason? Social media is about flow, not substance…….Twitter/Facebook/G+ are secondary media. They are a means to connect in crisis situations and to quickly disseminate rapidly evolving information. They are also great for staying connected with others on similar interests (Stanley Cup, Olympics). Social media is good for event-based activities. But terrible when people try to make it do more – such as, for example, nonsensically proclaiming that a hashtag is a movement. The substance needs to exist somewhere else (an academic profile, journal articles, blogs, online courses).

It is difficult not to agree. Even on twitter – to date my preferred social network – the ratio of conversation to proclamation – or information sharing – seems to be decreasing. Or is this a reverse power  effect – is it that the more people you follow the less the social interactions?

I think the problem is context. Social media work well in a particular context – be it talking with close friends and family – keeping people up to date on your movement or planning holidays – or around conferences and events, planning projects or seeking jobs. However social media is far less strong in the context of everyday life flows. Indeed the only aspect of context that social media seems good at is geo-awareness with all the privacy issues that brings.

It may be important though to distinguish between social media ‘in the wild’ – Facebook, Twitter and Google+ web sites – and the integration of social media within more specific and contextually defined web tools to support activities, learning or communities. Twitters success may be down to its relatively open development environment making it easy to embed twitter flows into blogs or community web sites.

Not withstanding the debate over the use of real names in Google+ and acknowledging the interest in the playful use of alternative identities, the issue of linking real life worlds and social media worlds seems an important one. As George says “substance needs to exist somewhere else”. But whilst George is posting that substance in the academic world, such substance may lie in different facets of our lives – within work, play or the community.

Yet I suspect those corporations developing social media applications have little interest in such substance. The substance for them is in the advertising and commercial world which produces them profit, the ultimate arbiter of success for social media companies. I have written before that the future of social media may lie in more focused and niche networks and communities – communities which can link our online and off line activities and enrich both. But such communities will have to be developed from  the bottom up. And in this context the issue of design will involve much more than cool tools and applications – or indeed encouraging us to follow ever more ‘friends’.

Personalised Radio Ciphers: internet-radio and augmented social media for transformational learning of disadvantaged young people

This is proposal submitted by Andrew Ravenscroft, Graham Attwell, David Blagbrough and Dirk Stieglitz for the PLE2011 conference in Southampton has been accepted. We are going to have a lot of fun. And remember you can join us too. Whilst paper submissions are closed you can still submit proposals for posters pecha keucha or the media competition until June 11th.

Introduction: Designing personalized new media spaces to support transformational and emancipatory learning

Relatively recent research into, and definitions of, personalised learning environments (e.g. van Harmelen, 2008) have proposed new technological configurations or learning design patterns. These typically harmonise individual learner agency and initiative with a developing ecology of open web services and tools. This is the PLEs from an ‘alternative learning technology perspective’. Another and complementary way to view personalisation, that has a history beyond relatively recent technological developments, is to view ‘personlisation as practice’. In this sense, personalisation is rooted in the ‘deep’ matching and development of learners interests, experiences and motivations with their chosen informal or formal learning trajectories, that may be realized through personalised technologies. This is a psycho-social approach to personalisaton and learning technology design and use, that conceives of learning as something that grows out from the learner, rather than something that is acquired from some pre-structured, ‘external’ and ‘imposed’ curricula.

This position is particularly important when we are attempting to find technology-enabled ways to engage, retain and support the learning of disadvantaged people who are excluded, or at risk of exclusion, from traditional learning paths and trajectories. Arguably, this problem is most severe in the burgeoning numbers of NEETs (Not in Education Employment and Training) throughout the UK and Europe. Addressing the needs of these growing communities requires new and radical approaches to learning, learning design and technology-enabled practice. One foundation for a radical and technology-enabled pedagogy for disadvantaged groups is the groundbreaking work of Paulo Freire (1970).

Applying Friere to PLE design: Technical reformulation of ciphers

In Paulo Freire’s seminal work “Pedagogy of the Oppressed” (Freire, 1970), he emphasized the importance of critical engagement in and analysis of broader societal ‘cycles’ and their effects. One way to do this is through using lived culture, and praxis (action that is informed by values) as the foundational elements for developing circles that promote transformational learning. These ideas have recently been taken up within the non hierarchical, shared, creative, inclusive, safe and supported spaces called “ciphers” – which have emerged from the urban youth culture particularly around hip hop music (Wiliams, 2009).

We are currently using this cipher concept as a metaphor for designing and developing RadioActive, a hybrid of internet-radio and augmented social media platform to support the transformational learning of disadvantaged young people.

The RadioActive pilot

This presentation will describe the design, piloting and evaluation of RadioActive with NEETs in the London Borough of Hackney. The radio-social media platform is being co-designed with these NEETs and their support actors (such as youth workers and parents) in Hackney (in London). A key aspect is that the ‘going live’ aspect acts as a catalyst for community engagement and cohesion, linked to related social media activity. Put simply, the internet-radio gives a presence, real-time narrative and an energy that drives participation, interaction and content creation.

This is an innovative and participative broadcasting model that combines Open Source or easily affordable technology to create ‘the communities’ radio platform. This deliberately fuses, inspired by Web 2.0 trends, traditional distinctions between broadcaster/program planner and listener/consumer. The holistic design concept is an edutainment platform and hard to reach community combined, via the cipher approach, into a connected ‘live entity’ rather than the community being seen as a separate audience that is broadcast to.

The central idea is that this radio cipher provides the means to initially engage and retain NEETs, who can then be exposed to and participate in informal learning activities that lead to the development of skills and competencies that prepare them for Further Education or work. They develop both ‘soft’ and ‘hard’ skills through RadioActive. The softer ones relate to personal expression, the development of self-confidence and self-esteem, and the development of collaborative working skills. The harder ones involve the development of concrete digital literacy, media production, communication and organizational skills, that can exploited in other education or employment related activities. Similarly, their artefacts and competencies are recorded (e.g. in an eportfolio) or made public (e.g on the web) in ways that can be presented to potential Educators or Employers.

The proposed conference activities

This contribution will follow the collaborative and praxis driven spirit of this project and the PLE conference, through incorporating 2 related activities:
1. A presentation linked to the archive of the pilot radio show;
2. Mashup madness or a community in harmony? Live RadioActive show and DJ set during a social event at the conference, with RadioActive DJ’s mixing a set based on 1 or 2 favorite songs suggested by each delegate.

References

Friere, P. (1970). Pedagogy of the Oppressed, Continuum Publishing.

Van Harmelen, H., Design trajectories: four experiments in PLE implementation, Interactive Learning Environments, 1744-5191, Volume 16, Issue 1, 2008, Pages 35 – 46.

Wiliams, D. (2009). The critical cultural cypher: Remaking Paulo Frieire’s cultural circles using Hip Hp culture. International, Journal of Critical Pedagogy, 2, 1, pp 1-29.

The PLE2010 Conference unKeynote

Alec Couros and Graham Attwell have been paired together as co-keynotes at the PLE Conference in Barcelona, Spain, July 8-9. The organizers have asked us to do something different than a typical keynote, so we have been thinking about an unKeynote format. In keeping with the theme of the conference (PLEs), we’re hoping that individuals in our network would be willing to help us frame what this might look like.

How the Session is Going to Work:
We have put together a  a list of questions (see below) and are inviting your responses. We will put together a joint presentation based on your slides.

We will present the ‘keynote’ together but will be encouraging participants – both face to face and remotely – to contribute to the keynote as it develops.

Where We Need Help:

  1. We’d like you to respond to one or more of these ‘key questions’ found below. We suggest responding through the creation of a (PowerPoint) slide, or creating a very short video (less than 1 minute?). Or, if you can think of another way of representing your ideas, please be creative.
  2. We’d like you to provide questions for us. What did we miss? What are some of the important questions for consideration when exploring PLEs/PLNs in teaching & learning.
  3. Please send your responses to graham10 [at] mac [dot] com (and you may cc: couros [at] gmail [dot] com) by July 6/10.

Key Questions:

  1. With all of the available Web 2.0 tools, is there a need for “educational technology”?
  2. What are the implications of PLEs/PLNs on traditional modes/structures of education?
  3. What are the key attributes of a healthy PLE/PLN?
  4. What pedagogies are inspired by PLEs (e.g., networked learning, connected learning)? Give examples of where PLEs/PLNs have transformed practice.
  5. What are the implications of PLEs/PLNs beyond bringing educational technology into the classroom, and specifically toward workplace/professional learning?
  6. If PLEs/PLNs are becoming the norm, what does it mean for teachers/trainers (or the extension: what does it mean for training teachers & trainers)?
  7. As our networks continue to grow, what strategies should we have in managing our contacts, our connections, and our attention? Or, extension, how scalable are PLEs/PLNs?
  8. Can we start thinking beyond PLEs/PLNs as models? Are we simply at a transitional stage? What will be the next, new model for learning in society? (e.g., where are we headed?)