Using web 2.0 and social media in European projects

Graham Attwell, Pontydysgu, UK from Web2LLP on Vimeo.

There is growing interest in how to use social media in European research and development projects. The Web2LLP project aims to improve web strategies and maximise the social media presence of lifelong learning projects. Their web site explains theyBritain provide “personalised support and training (a week-long face-to-face course and free webinars), and shares best-practices and resources.”

One of those resources is a video gallery including interviews with project managers who have used social media in European Commision sponsored Lifelong Learning Programme projects.

And when Maria Perifanou asked me for an interview how could I refuse. I talked to Maria about how we used social media in the G8WAY project. The G8WAY project was based on the idea that the growing availability of web 2.0 allows for bridging the present gap between the structures developed to support students in mastering today’s educational transition and their formulation in an institutional perspective through learner centered and connective approaches, with a chance to more effectively manage educational transition.  “G8WAY  developed web 2.0 enhanced learning environments, to enable learners to reflect and develop their creativity potentials and transitional skills in the light of their own and others’ learning experience, made visible through a variety of media sets and PLE tools, each of them designed to meet the requirements of transition envisaged, and all of which are mapped into one single pedagogy framework.”

How to classify and search careers resources?

More news from the excellent icould web site which “gives you the inside story of how careers work. The icould storytellers relate, in their own words, their real life career journeys. There are over a thousand easy to search,varied and unique career videos as well as hundreds of written articles. From telecoms engineers to police officers, from landscape gardeners to web designers, from engine drivers to zookeepers; they talk about what they do, what it’s like, how they came to be where are and their hopes for the future.”

the problem with any such site is how to classify information and even more so how to make it searchable. Yes tag clouds help. And of course you can search by keywords. But when we are talking about careers (and many other topics – for example Open Educational Resources) it is not so easy. On the one hand there is the need to make specific information easily accessible, on the other hand the aim to let people explore options they might not have thought of. And of course much depends on qualification requirements. My own very limited research found that most young people do not go to official careers resources but just enter search words into Google – with very variable results.Furthermore, they seemed to have a limited ability to judge the varci8ty or authority of search returns sumo wrestling suits.

A press release from icould Director, David Arnold says:

In response to a major piece of user testing and feedback earlier in the year, conducted for us by the International Centre for Guidance Studies at the University of Derby, we have completely revised our homepage, changed the structure of our content and made our functionality more explicit.  This will make it easier for our users to personalise icould content, search out what is important to them and find what they need to inspire the next step on their career journey.  As always, we welcome your comments and suggestions for further improvements and are grateful for your links, tweets, likes and recommendations.

I tested their new search wizard which asks users

  1. What types of job are you interested in?
  2. What subjects do you study, or enjoy most?
  3. What type of company would you like to work for?
  4. What kind of working lifestyle would suit you best?
  5. What qualifications do you have?

It came up with probably too many results. but they were genuinely career directions I might have been interested in. And I far prefer this broader exploratory approach to many of the very dubious psychometric tools on the market, which seem to provide all kinds of strange results based on algorithms which make a lot of assumptions around our lives and interests which might or might not be true.

 

 

The right to work

When I was at school, I never had a Saturday job, or even a paper round, although many of my friends did. My parents were afraid that working would interfere with my education. But I did work in the summer holidays and after leaving school worked for a year before going to university. And I think I learned as much working as I ever did at school. Indeed, the importance of work experience was shown up in our European funded G8WAY project on school to work and university to work transitions.

The Guardian newspaper has drawn attention to a study by the UK Commission for Employment and Skills (UKCES) on part time jobs.

The study found that “the proportion of teenagers combining part-time jobs with school or college has slumped from 40% in the 1990s to around 20% now, according to a government agency. Latest figures show that 260,000 teenagers have a Saturday job compared with 435,000 in 1997.”

UKCES say that there are multiple reasons for this. “The trend is not just recession-related but the result of an increasing expectation that young people should stay on at school, as well as a dwindling number of Saturday jobs, according to the report. Many of the jobs that young people do, such as bar work, are in long-term decline, and are forecast to stagnate or decline further over the next decade.”

The lack of opportunity for paid work is preventing young people becoming independent and in many of the case studies we undertook through the G8WAY project, resulting in considerable family tensions.

And there is an irony here. At the very time young people are being denied the right to work, employers are increasingly demanding work experience, as a precursor to employment. The result is that many young people are being forced to undertaken internships, either at a low pay rate or even without pay. That such internships exist, suggest that there are jobs. It is just employers do not want to pay.

 

New website launched

We are happy to announce the launch of a new webs site, CareersTalk. The site, developed jointly between Pontydysgu and the Institute for Employment Research, Warwick University, provides access to the ongoing research and development we are undertaking into careers guidance and in particular, the use of new technology to support careers guidance. Much of this work has been undertaken with support from the EU Mature-IP and G8WAY projects.

The introduction says: “The web site is designed to provide leading-edge ideas for careers work – including information-advice-and-guidance, careers education, career counselling, mentoring, coaching, personal-and-social development, learning for well-being, for a changing world, portfolio development and individual action-planning. In particular it focuses on the use of technology for careers information, advice and guidance. Technology has already influenced, and will continue to influence, not only the ways in which guidance services are accessed by clients, but how they are used by them.”

The web site also provides links to working versions of our data visualisation tools.

Educational transitions and career adaptability

I have spent much of the afternoon reading the UK Commission for Employment and Skills report on The role of career adaptability in skills supply. The report was written by my colleagues Jenny Bimrose, Alan Brown, Sally Anne Barnes and Deirdre Hughes from the Institute for Employment Research at Warwick University. It is particularly pertinent to our ongoing work on career transitions and Web2.0 and this post forms the first of two looking at some of the central ideas in the report.

Research in careers is limited yet careers choice and careers guidance are increasingly important with fast changing technologies and the world financial crisis rendering many occupations and jobs increasingly insecure. Few young people today will spend their entire working life in one occupation. The report based on empirical research undertaken in the UK and Norway looks at how people adapt to such a situation and how we can better support people through career transitions.

The term career adaptability, the authors say

describes the conscious and continuous exploration of both the self and the environment, where the eventual aim is to achieve synergy between the individual, their identity and an occupational environment. Developing career adaptability has a focus on supporting and encouraging individuals to be autonomous, by taking responsibility for their own career development. The operational definition of career adaptability used for this study was: ‘The capability of an individual to make a series of successful transitions where the labour market, organisation of work and underlying occupational and organisational knowledge bases may all be subject to considerable change’.

Central to the ideas of the report – and paqrazelling the development of Personal Learning Environments – is the aim of  supporting autonomy and recognising that

‘career’ belongs to the individual, not to the employing organisation (Duarte, 2004).

The report identifies a set of five career adaptive competencies:

  • control emphasises the need for individuals to exert a degree of influence on their situations;
  • curiosity emphasises the value in broadening horizons by exploring social opportunities and possibilities;
  • commitment stresses how individuals should experiment with new and different activities and projects, rather than being focused narrowly on getting into a particular job, so that new possibilities can be generated;
  • confidence relates to believing in yourself and your ability to achieve what is necessary to achieve your career goal;
  • concern refers to stimulating or developing a positive and optimistic attitude to the future. (Savickas et al., 2009, p.245).

Learning is obviously important in developing career adaptive competences, particularly learning through work.

The role of learning in developing career adaptability at work has four dimensions. The first involves learning through challenging work: mastering the practical, cognitive and communicative demands linked with particular work roles and work processes. The second has a primary cognitive focus and involves updating a substantive knowledge base (or mastering a new additional substantive knowledge base). Knowledge updating may play an important role in extending adaptability beyond a focus on the current work role. The third dimension has a primary communicative focus and comprises learning through (and beyond) interactions at work. Finally, the fourth dimension focuses upon how career adaptability is facilitated by individuals becoming more self-directed and self-reflexive in their learning and development.

One special aspect of being self-directed, illustrated by the quotes above, relates to being self-reflexive, able to identify your current skill set and how this might be enhanced and extended. Those who made successful transitions all seemed to be self-directed in either or both their learning and development and their career more generally. The link between being self-directed in your own learning and development and making successful transitions is transparent: if you can learn to adapt and continue to develop in your current job, even in less than ideal circumstances, then this provides a basis for making successful transitions in future. Several participants also pointed to the psychological dimension of how being self-directed and successful in making a major transition reinforced your confidence that you would be able to do this again in future, if required.

Those individuals who see that their skills can be transferred to other contexts have significant advantages in changing career direction over those who define themselves almost exclusively by their occupational and organisational attachments (Bimrose et al., 2008). This advantage stems from the former having a dynamic sense of themselves as being able to navigate their own route through the labour market, whereas the latter are dependent upon the pathways linked to a particular organisation or occupation.

However, the research based on a psychological-social approach, also recognised the importance of opportunity in careers transitions and the multiple-disadvantages many face in the labour market, especially in the UK, as opposed to Norway where class plays a lesser role. It also recognises the role that different labour market and education structures (and regulation) can play with regard to opportunity.

The term ‘opportunity structures’ itself contains the tension between openness and flexibility on the one hand and structured pathways on the other. Both are valuable and it is finding an accommodation which works well for most members of a society and also provides opportunities for those who do not fit initially. This should be the goal of a Continuing Vocational Training policy, informed by concerns for individual career developmen

The research approach was particularly interesting. In the EU funded G8WAY project we have been looking at the potential of storytelling, both as a research methodology or tool., and for helping young people reflect on education transitions. The career adaptability study also adopted a story telling approach.

The research study reported here adopted a retrospective and reflective approach – asking adults to reflect on their experiences of labour market transition, comment on the strategies they deployed and what, with the benefit of hindsight, they might have done differently. This approach has analytical power in that it enables individuals to ‘tell their career stories’, who invariably respond well to being given an opportunity to do so. Most individuals in our sample constructed coherent career narratives that had a current value in offering perspectives on where they were now, had been, and were going in their work lives. It could be argued that the career stories of some individuals may have been partly based on past events that have been reinterpreted from how they felt at the time they occurred. However, this misses an essential point about career adaptability: it is how the past is interpreted and reinterpreted which can act as a trigger to positive engagement with education and training when faced with labour market transitions. Hence, it is the stories in which we are interested, rather than searching for an unobtainable ‘truth’ about their attitudes and behaviours in the past.

This reflective approach has provided deep insights into dominant features that characterise an individual’s career adaptability profile, namely: individual (personality) characteristics; context and opportunities (opportunity structures); learning and development; and career orientation. These features are in constant and dynamic interaction, one with another.

One final aspect of being self-directed surfaced in many of our participants’ replies – people can learn from their lives through the stories they tell about them. Many of our participants recounted powerful narratives of where they had been, where they were and where they might be going. They were in charge of their own stories and such a perspective itself is an important component of adaptability.