Careers seminar

The fourth UK ESRC seminar in the series on careers, will be hosted by the University of West of Scotland, Glasgow, on 29th November, 2011. The seminar title is: ‘Digital technologies: exploring emerging and potential uses to deliver enhanced careers practice’. A number of ICT and guidance experts will present, including Dr. Raimo Vuorinen, from Finland, whose presentation title will be: ‘The perceived role of technology and social media in career guidance among practitioners who are experienced internet users: chances and challenges’. As the detailed programme for the day firms up, will available shortly on the seminar website. For more information or to be added to the mailing list contact Sally-Anne [dot] Barnes [at] warwick [dot] ac [dot] uk

Work Process Knowledge, Developmental Competence and rhizomatic knowledge

A number of years ago I did a couple of studies, funded by the European Commission on the use of technology for learning in Small and Medium Enterprises (SMEs). SMEs are defined by the European Commission as those employing less than 350 employees. My overall conclusions were that whilst few enterprises were using Virtual Learning Environments or indeed any other formal e-learning platforms or technologies for learning this did not mean that learning was not happening. Instead many employees used computers everyday for informal learning. Learning was motivated by the need to solve problems in the workplace or surprisingly often by curiosity and interest.

The technologies employed varied but they included Google, Bulletin Boards and email. Ask-a-friend was a common pedagogic strategy.

Now several years on, the European Commission’s Research Programme on information technologies has launched another call for projects designed to crack the perceived issue of the lack of use of Technology Enhanced Learning in SMEs.

And they still haven’t got it. They seem to have an assumption that there are hard to reach sectors or that the technology just isn’t good enough. Or, often is cited, the lack of access to hardware and connectivity.

Of course, since I did my orginal study, there has been considerable changes in technology. The biggest is probably the widespread use of mobiles, (handys, GSM, cells), many of them internet enabled.

But talking to employers this week I don’t see many changes in how the internet is being used for learning. There is one big change though. The employers I have spoken to are aware that computers can facilitate learning and knowledge exchange and support those processes. Back before few employers even knew their employees were involved in learning (mind, many of the employees also didn’t call it learning!).

but the learning processes remain informal. Human communication is most valued, albeit technology mediated. There remains little take up of formal e-learning programmes.

There does seem to be an increasing awareness of the need to link learning and information and knowledge management processes. There is also intense interest in the ability of new technologies to be utlisied at or near the work process and to support the development of what I call work process knowledge or developmental competence.

The concept of Work Process Knowledge emphasises the relevance of practice in the workplace and is related to concepts of competence and qualification that stress the idea that learning processes not only include cognitive, but also affective, personal and social factors. They include the relevance of such non-cognitive and affective-social factors for the acquisition and use of work process knowledge in practical action. Work often takes place, and is carried out, in different circumstances and contexts. Therefore, it is necessary for the individual to acquire and demonstrate a certain capacity to reflect and act on the task (system) and the wider work environment in order to adapt, act and shape it. Such competence is captured in the notion of “developmental competence” (Ellstroem PE, 1997) and includes ‘the idea of social shaping of work and technology as a principle of vocational education and training’ (Heidegger, G., Rauner F., 1997). Work process knowledge embraces ‘developmental competence’, the developmental perspective emphasising that individuals have the capacity to reflect and act upon the environment and thereby forming or shaping it. In using technologies to develop such work process knowledge, individuals are also shaping or appropriating technologies, often developed or designed for different purposes, for social learning.

it seems to me that if we really want to introduce Technology Enhanced Learning in the workplace (and especially in SMEs) we have to find ways of supporting the development of work process knowledge and developmental competence. The problem is that most formal elearning programmes are tied to very traditional notions of competences, which are often only loosely connected to practice. This is one of the reasons I like the idea of rhizomatic knowledge, as put forward by Dave Cormier and currently being discussed on the #Change11 MOOC. Rhizomatic knowledge in the sense of work process knowledge is  generated by practice in communities and technology can be used to scaffold the development of developmental competence through practice (incidentally I think this overcomes many of the objections to the idea of rhizomatic knowledge as discussed on Dave’s blog).

Happy birthday icould

What a difference the Creative Commons License makes.

According to the icould web site:  “icould gives you the inside story of how careers work. The icould storytellers relate, in their own words, their real life career journeys. There are over a thousand easy to search,varied and unique career videos as well as hundreds of written articles. From telecoms engineers to police officers, from landscape gardeners to web designers, from engine drivers to zookeepers; they talk about what they do, what it’s like, how they came to be where are and their hopes for the future.”

The service has just celebrated its second birthday. A email from Director, Dave Arnold says:

Happy birthday to icould! We launched icould two years ago this week and although we are still in our infancy, we are growing well and becoming better known. We’ve doubled the visitor numbers to icould.com in the past year and also now have icould content streamed on key sites such as Guardian Careers, Career Wales, Skills Development Scotland, TES and the Frog schools learning platform, extending icould’s reach to millions of young people across the UK.

We’ve continued to add to our career videos and written content, with recent additions featuring advice on student finances and more practical tips for getting a first job. We’ve also created a new ‘Focus On’ area, designed to demystify certain sectors and types of work, exploring all the jobs and career possibilities within that theme.  These Focus On areas consist of around eight to ten new video stories, new written content, competitions and specific guidance on training opportunities and company information.

Focus On Music was the first new area on icould.com sponsored by BlackBerry.  Launched over the Summer, it looks at careers of people behind the stars in the music industry. Focus On Music profiles the unseen heroes behind a music star, for example Jesse J’s choreographer and music video director and Tinnie Tempah’s publicist and photographer. We wanted to show that you don’t have to be behind the microphone to have a successful career in the music industry and hopefully we give young people an insight into the breadth of careers within the industry. This area was launched in July and has attracted considerable media attention as well as several successful partnerships, one with the iconic NME which has resulted in an icould user being offered a work taster experience with the Editor. We have also created some new free teaching resources to complement this new initiative.

……..

We’ve recently launched the next area, a Focus On Finance sponsored by Standard Life, which looks at the range of careers and skills needed in the Financial sector, proving that you don’t have to be an expert with numbers to work in finance!  We have a number of other areas in the pipeline, including a Focus on Media, which will launch in the New Year.

We continue to listen and respond to your feedback and are currently undertaking further research on the usage of icould.com to inform future developments.  We really appreciate your input, so please keep your comments and suggestions coming in.”

Obviously icould is on a roll. But lets use the Wayback machine to take us back to spring, 2009. I don’ t know, but I suspect that at that time iCould was struggling to make much impact. And here is one of the major reasons why. The Terms and Conditions of use at that time stated:

“Use of the icould website

Unless otherwise stated, icould owns the intellectual property rights in the website and material on the website. All these intellectual property rights are reserved.

Unless otherwise stated, you are entitled to use the icould website for personal use in any way, providing you do not reproduce any of the information as your own and/or seek to profit from it. Personal use constitutes viewing the icould website online and printing pages and/or documents for review offline.

If you wish to reproduce any materials accessible on the icould website including information, graphics, images and other design elements in printed or electronic form, you must obtain written permission first. Please use the contact details at the bottom of this page if you need to obtain permission.

Linking to the icould website is permitted, although displaying our pages within a frame of another website is not as this constitutes reproducing our content as your own.”

Now let’s forward to the present day. Under Terms and Conditions we find the following statement:

“…..we give permission to use the contents of the Site on a creative commons licence which can be found at:

Attribution-Non-commercial-No Derivative Works 3.0 Unported

This licence gives you permission to broadcast icould.com pages over the school network or use them on a whiteboard in a classroom.  You can circulate articles, use the worksheets and so on. This applies in any education or training context.

In simple terms:

  • You can copy, distribute, transmit the work and display the material with the exclusion of full length versions[i] of stories.
  • You may create derivative works with the exclusion of full length versions of stories.

Under the following conditions:

  • Attribution: You must give icould credit and make clear the resources come from icould.com.
  • Non-commercial: You may not use this work for commercial purposes or make any charge for the work.
  • Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under a licence identical to the Creative Commons licence.

This means you could, for instance, create electronic worksheets or create electronic careers posters or include them in an e-portfolio or personal learning environment.”

Not only that, but icould provides an API key to make it easy for developers to incorporate icould materials in their own sites.

There is a lesson here for developers and content providers and indeed for many education and learning projects. Few of us have the clout to make it on our own. But through allowing use of our materials and projects we can build impact on a vastly greater scale. And whilst going creative commons closes off some business models it opens up others.

Congratulations to icould for opening up their content. And happy birthday. Lets hope they continue building on the success they are presently enjoying.

UK apprenticeships just rebranded short training courses?

I have written several posts about the UK government’s new apprenticeship schemes. Although welcoming the attention being paid to apprenticeship, I drew attention to concerns about the quality and length of the new programmes, questioning whether many of the programmes could really be called apprenticeships. I also drew attention to concerns that allowing any short course to be called an apprenticeship would damage the credibility of apprenticeship schemes and qualifications.

Now it seems that senior officials at the UK government Department for Business, Innovation and Skills, responsible for the development of apprenticeship schemes, have expressed similar concerns.

A report in the Guardian newspaper says discussions over the past fortnight between senior officials have described politicians’ claims about the high apprentice numbers as “dishonest” as they do not reflect the actual demographics of those involved.

The Guardian says: “The government document acknowledges that problems of quality had been raised. in diminishing of quality has had been raised with them. “Growth review consultees have registered concerns about the quality of some apprenticeships, focusing in particular on the intermediate level dominated expansion, the value of some shorter apprenticeships and the increasing number of existing (older) employees in the programme.” It reports that the department has been warned “not to undermine the apprenticeship brand”.

One critic is reported as telling officials: “To badge some of the lower end training as apprenticeships misleads learners and employers as to its value.”

But while the document defends the inclusion of existing employees and older learners, it says: “If we remain committed to calling less substantial training activities an ‘apprenticeship’, it is important to be aware of the impact this may have on public perceptions of the brand.”"

In a further report the Guardian education reporter Jessica Shepherd says that “some 422,700 people started apprenticeships of all kinds in the academic year just gone – a rise of more than half on the year before when the figure was 279,700.”

However she goes on to suggest that many of these are following courses rebranded from the previous Labour government’s Train to Gain programme, scrapped after critical Audit Office reports.

“Over-25s account for 40% of the total number of new apprentices. The growth in the number of under-19s starting apprenticeship has slowed. In the last academic year, it grew by 10%, from 17.5% the year before.

Then there’s the equally problematic issue of what sectors these apprenticeships are in. Ministers want the economy to be less reliant on retail and more on construction.

But while the number of apprenticeships started in retail and commercial enterprises rose by 63% in the last academic year, there was just a 5.3% increase in those started in construction, planning and the built environment. While the number starting apprenticeships in business, administration and law grew by more than 70%, those in engineering and manufacturing technologies rose by almost a quarter.”

Has Open and Linked Data failed?

I am intrigued by this presentation. Whilst I appreciate what Chris Taggart, who has been invo0lved in the development of the opencorporates and openlylocal data sites (and who undoubtedly has more experience and knowledge than me of the use of Open and Linked Data) I would be less pessimistic. I see the use of open and linked data as in very early days.

Firstly, although I appreciate that politicians and bureaucrats do not always want to release data – I think there is still a groundswell in favour of making data available – at least in Europe. Witness yesterdays unveiling of the Italian Open data store (sorry, I can’t find the url at the moment). And although Google search results do not help promote open data sites (and I am not a great fan of Google at the moment after they wiped out my account ten days again), they have contributed very useful tools such as Refine, Fusion Tables and Public Data Explorer.

I still think that as Chris Taggart says in one of his first slides the biggest challenge is relevance. And here I wonder if one of the problems is that Open and Linked Data specialists are just that – specialist developers in their own field. Many of the applications released so far on the UK Data store, whilst admiral examples of the art of development – would seem to have little practical use.

Maybe it is only when the tools and knowledge of how to work with Open and Linked data are adopted by developers and others in wonder social and subject areas that the true benefits will begin to show. Open data applications may work best, not through dedicated apps or sites, but when incorporated in other web sites which provide them with context and relevance. Thus we have been working with the use of open and linked data for careers guidance (see our new web site, www.careerstalk.org which includes working demonstrations).

Bu even more important may be finding ways of combining Open and Linked data with other forms of (human) knowledge and intelligence. It is just this form of knowledge – for instance the experiences and informal knowledge of careers guidance professionals, which brings relevance and context to the data from official data sets. And that provides a new design challenge.