Category Archives: socialmedia

The future of social media

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Although Google+ has been generally welcomed the advent of yet another social networking site has given rise to some thoughts on just exactly what value such sites are.

In a perceptive blog post George Siemens writes:

I’ve concluded that most of the hype around social media is nonsense and that people, particularly the self-proclaimed social media elite are clothing-less……What has social media actually done? Very, very little. The reason? Social media is about flow, not substance…….Twitter/Facebook/G+ are secondary media. They are a means to connect in crisis situations and to quickly disseminate rapidly evolving information. They are also great for staying connected with others on similar interests (Stanley Cup, Olympics). Social media is good for event-based activities. But terrible when people try to make it do more – such as, for example, nonsensically proclaiming that a hashtag is a movement. The substance needs to exist somewhere else (an academic profile, journal articles, blogs, online courses).

It is difficult not to agree. Even on twitter – to date my preferred social network – the ratio of conversation to proclamation – or information sharing – seems to be decreasing. Or is this a reverse power  effect – is it that the more people you follow the less the social interactions?

I think the problem is context. Social media work well in a particular context – be it talking with close friends and family – keeping people up to date on your movement or planning holidays – or around conferences and events, planning projects or seeking jobs. However social media is far less strong in the context of everyday life flows. Indeed the only aspect of context that social media seems good at is geo-awareness with all the privacy issues that brings.

It may be important though to distinguish between social media ‘in the wild’ – Facebook, Twitter and Google+ web sites – and the integration of social media within more specific and contextually defined web tools to support activities, learning or communities. Twitters success may be down to its relatively open development environment making it easy to embed twitter flows into blogs or community web sites.

Not withstanding the debate over the use of real names in Google+ and acknowledging the interest in the playful use of alternative identities, the issue of linking real life worlds and social media worlds seems an important one. As George says “substance needs to exist somewhere else”. But whilst George is posting that substance in the academic world, such substance may lie in different facets of our lives – within work, play or the community.

Yet I suspect those corporations developing social media applications have little interest in such substance. The substance for them is in the advertising and commercial world which produces them profit, the ultimate arbiter of success for social media companies. I have written before that the future of social media may lie in more focused and niche networks and communities – communities which can link our online and off line activities and enrich both. But such communities will have to be developed from  the bottom up. And in this context the issue of design will involve much more than cool tools and applications – or indeed encouraging us to follow ever more ‘friends’.

Serious Social Networking

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The Guardian newspaper points to a so called ‘backlash’ against social networking, expressed in a number of recent academic studies and books. And to an extent, I agree. I suspect the novelty factor has worn off. That does not mean social networking is dead, far from it. But it does mean we are slowly evolving an ecosystem of social networking and I am not sure that the Facebook model, driven by the desire to monetarise a huge user base will survive in the long term.

Instead I see two trends. With applications like Facebook, or whatever succeeds it, friends will return to being friends. People we know, people we want to socialise with, be it family and friends we see regularly face to face or friends in distributed networks.

The second will be the growth of social networks based on shared interests and shared practice. Of course this is nothing new. The early days of the web spawned many wonderful bulletin boards with graphics being based on the imaginative use of different text and fonts. Ning led to the explosion of community sites whilst it remained free. But now we are seeing the evolution of free and open source software providing powerful tools for supporting interest and practice based communities.

Cloudworks, developed by the UK Open University has now released an installable version of their platform. Buddypress seems to have developed a vibrant open source community of developers.And I am greatly impressed by QSDA, the Open Source Question and Answer System. Quora is all the hype now. But like so many of these systems, it will be overrun not so much by machine driven spam, but by the lack of a  shared community and purpose.

According to Ettiene Wenger, a community of practice defines itself along three dimensions:

  • What it is about – its joint enterprise as understood and continually renegotiated by its members.
  • How it functions – mutual engagement that bind members together into a social entity.
  • What capability it has produced – the shared repertoire of communal resources (routines, sensibilities, artefacts, vocabulary, styles, etc.) that members have developed over time.

Open Source networking tools can allow us to support that shared repertoire of communal resources. I am working on the development of open and linked data for careers guidance and counselling. it is a fairly steep learning curve for me in terms of understanding data. And one of the bests sites I have found is Tony Hirst’s Get the Data site, only launched a week ago and based on the QSDA software, but already providing a wealth if freely contributed ideas and knowledge.

it is this sort of development that seems to me to be the future for social networking.

Radio days

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Through the Mature project I have been invited to submit a proposal for a lecture or workshop for the JTEL Summer School to be held in Ohrid in June. The JTEL summer schools, the publicity claims, usually attract about 80 researchers, providing an exciting forum for cross-disciplinary dialogue, fostering new research collaborations and partnerships, and an opportunity for the next generation of TEL researchers to gain insight from leading experts in the field.

The summer school is being organised by the Stellar network and proposals were asked to explain how they contribute to the network’s three Grand Challenges:

  • Connecting learners
  • Orchestrating learning
  • Contextualising learning environments

So here’s my proposal. I enjoyed writing it and if anyone else is interested in us running such a workshop juts get in touch.

Short description

The workshop will focus on the use of internet radio in education.

1) An exploration of the use of media (and particularly internet radio and television) for learning and shared knowledge developmentThis will include looking at issues such as:

a) The appropriation of media

b) The change from passive media to interactive Web 2.0 supported media and the changing distinctions between broadcaster/program planner and listener/consumer.

c) How media such as radio can support the development of online communities

d) The use of media to bridge contexts and provide spaces for exploration and shared meaning making.

2) A practical hands on session on how to plan develop and broadcast live internet media. This will include storyboarding, interviewing, finding Creative Commons licensed music, making jingles, mixing and post processing, directing and producing and using the technology for live broadcasts.

3) The third session is planned to take place in a lunchtime or evening session. This will be a live 45 minute to one hour broadcast “Sounds of the Bazaar – Live from Ohrid”. It is hoped to involve all summer school participants in the broadcast. The broadcast will be publicised in advance through iTunes, Facebook, Twitter and other social software platforms. It is also intended to use the boradcast to link to other researchers in TEL from around the world not able to be at the summer school. The programme will be recorded and made available through the Summer School web site, the Mature project web site, the Pontydysgu web site and through iTunes.

Contribution to the Grand Challenges agenda

The workshop is primarily designed to contribute to the Grand Challenge of Contextualising virtual learning environments and instrumentalising learning contexts.

Live internet radio provides both a shared context and space for learning, with universal reach outside of institutional or national boundaries, whilst at the same time allowing individual to collectively contribute to the development of shared artefacts, which in themselves can become part of the repertoire of a community of practice. Radio also offers a means of actively engaging learners in a community and through appropriation of what was a push (or broadcast) media, through merging with Web 2.0 tools and standards allows community participation and self expression.

Paradigm change needed to enable young people to deal with implications of transformations

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In December I wrote about a workshop I had attended at the Alpine-Rendezvous event organised by the European Stellar Network. The workshop: on ‘Technology-enhanced learning in the context of technological, societal and cultural transformation’ was organised by Norbert Pachler, the convenor of the London Mobile Learning Group (LMLG), housed at the Centre for Excellence in Work-based Learning for Educational Professionals at the Institute of Education, London.

The LMLG comprises an international, interdisciplinary group of researchers from the fields of educational, media and cultural studies, social semiotics and educational technology. The aim of the workshop was to augment the work of the LMLG, in particular around its socio-cultural ecology, and to extend the interdisciplinary nature of its work through exposure to perspectives advanced by (TEL) researchers in cognate fields from across Europe and the US, in particular in relation to design-based approaches.

This blog is an edited verion of Norbert’s report on the workshop. The full report will be published as part of proceedings of the workshop will be published as a Special Issue of the International Journal of Mobile and Blended Learning in 2010 guest edited by Norbert Pachler.

For me, one of the most interesting points about the recent debate around Open education is the exploration of the links between theory and practice. I have been long frustrated by the paucity of theory in the area of Technology Enhanced Education. and it is apparent that if we are to develop a convincing body of theory which can properly inform and reflect practice, it is necessary to engage in a multi-disciplinary discourse with researchers and practitioners coming from different fields of study and action.

The workshop in Garmisch comprised of an attempt at developing such a discourse and whilst the findings may represent only our early efforts to understand each other, I valued the opportunity to take part in such a discussion.

Norbert says:

“The LMLG sees learning using mobile devices governed by a triangular relationship between socio-cultural structures, cultural practices and the agency of media users / learners, represented in the three domains. The interrelationship of these three components: agency, the user’s capacity to act on the world, cultural practices, the routines users engage in their everyday lives, and the socio-cultural and technological structures that govern their being in the world, we see as an ecology, which in turn manifests itself in the form of an emerging cultural transformation. Another significant trend, which requires pedagogical responses, is the prevalence of what we call ‘user-generated contexts’. We are currently witnessing a significant shift away from traditional forms of mass communication and editorial push towards user-generated content and individualised communication contexts. These structural changes to mass communication also affect the agency of the user and their relationship with traditional and new media. Indeed, the LMLG argues that users are now actively engaged in shaping their own forms of individualised generation of contexts for learning through individualised communication contexts. New relationships between context and production are emerging in that mobile devices not only enable the production of content but also of contexts. They position the user in new relationships with space, i.e. the outer world, and place, i.e. social space. Mobile devices enable and foster the broadening and breaking up of genres. Citizens become content producers who are part of an explosion of activity in the area of user-generated content. What are the implications for education?

The workshop inter alia sought to explore the following questions and issues:

  • Learning as a process of meaning-making for the LMLG occurs through acts of communication, which take place within rapidly changing socio-cultural, mass communication and technological structures. Does the notion of learner-generated cultural resources represent a sustainable paradigm shift for formal education in which learning is viewed in categories of context and not content? What are the issues in terms of ‘text’ production in terms of modes of representation, (re)contextualisation and conceptions of literacy? Who decides/redefines what it means to have coherence in contemporary interaction?
  • What synergies are there between the socio-cultural ecological approach to mobile learning, which the LMLG developed (see Pachler, Bachmair and Cook, 2010), with paradigms put forward by different (TEL) research communities in Europe and beyond?
  • What relationship is there between user-generated content, user-generated contexts and learning? How can educational institutions cope with the more informal communicative approaches to digital interactions that new generations of learners possess?
  • What pedagogical parameters are there in response to the significant transformation of society, culture and education currently taking place alongside technological innovation?

Position papers and questions for discussion were made available in advance of the workshop on Google Groups as well as Cloudworks. During the workshop contributors’ presentations were added and participants in Garmisch and beyond contributed to the discussion on Cloudworks as well as on Twitter.

Key messages from the workshop:

The mixture of theory and practice was felt to have worked well and to have been fruitful particularly in view of a potential chasm developing between the research community and the policy and practitioner communities in the field of mobile learning.

The workshop underlined the importance of definitional clarity around key terminology, particular in the context of interdisciplinary work in an international context.

Mobile learning, the main focus of the workshop, can be seen to deal with complex issues, which benefit from an interdisciplinary approach. Despite interdisciplinarity adding complexity and this complexity needing to be managed sensitively, there exists a need for greater richness in the conceptual foundations of mobile learning; there is arguably a need to challenge the hegemony of education, psychology and computer science as the foundational disciplines of the mobile learning research community.

Some topics, such as sustainability, have proved to be multi-layered and the concurrent discussion of different layers during the workshopprovided fruitful insights into possible different framings of each given topic and issue.

The workshop showed that the key theoretical framework used at the event for illuminating the use of mobile learning – the LMLG’s socio-cultural approach – has provided a useful lens and a shared vocabulary for analysis. At the same time it transpired that, in relation to some topics such as work-based learning, more work is required to align it and its theoretical underpinnings with established discourses in certain areas, such as WBL. Work-based mobile learning has to be embedded in the work-processes and current practices and not be designed as an extra layer. Structure in WBML is not only related to media platforms but also to organisational structures and focusing only on the first issue would be too narrow. Power-relationships are a central construct to be considered in WBML. And, the fact that businesses are orientated towards a productivity paradigm, rather than towards a learning paradigm, poses a particular challenge for WBML. A key question appears to be to what extent practices around mobile devices influence work-life balance.

The discussion around user-generated contexts demonstrated the complexity of the notion of context and how its different understandings are rooted in divers epistemological and ontological traditions.

The discussions around augmented reality brought to the fore a number of issues in particular around retention, perception and coherence as well as filtering and the need for criticality on the part of the user.

With respect to augmented contexts for development, the question arose whether Vygotskyan notions of perception / attention / temporality are a way forward and how these notions link in concrete terms to more academic / traditional views of ‘literacy’. And, what are the implications of for the emerging field of mobile augmented reality? Is it possible to replace the more capable peer in the zone of proximal development?

Synergies with design-based research were generally seen to offer considerable potential for the work of the LMLG and beyond. In particular, there emerged a strong sense of potential around the bringing together of a hermeneutic and critical historical approach to planning and analysis of teaching and learning, i.e. critical didactic, with the experimental, empirical evaluative approach offered by design research.

In terms of sustainability, the workshop concluded that much more still needs to be done in terms of understanding the complexity of the notion of sustainability. The discussion showed that there exists an important, and currently under-explored, ethical context to mobile learning, that is the context in which we connect with learners, composed in part of challenges such as sustainability, scalability (or transferability or replication), equity, inclusion, opportunity, embedding. It relates to a concern for the role of mobile learning for addressing forms of deprivation and disadvantage and informing the relevant policy environment.

Overall it can be noted that the discussions during the two days reiterated the need for a paradigm change in education to enable young people to deal with the implications of ongoing transformations.”

References:

Pachler, N., Bachmair, B. and Cook, J. (2010) Mobile learning: structures, agency, practices. New York: Springer