Internet based Careers Information, Advice and Guidance in New Zealand

nzcareers

I have been doing a lot of work over the last year looking at how Information and communication Technologies can be used for Careers Advice, Information and Guidance, both in terms of providing direct services to young people and adults and in terms of supporting careers advisers. New Zealand seems to be leading in this work. This post is taken from a report I produced earlier this year, along with Jenny Bimrose and Sally Anne Barnes.

‘Career Services’ is the name by which the national organisation that delivers careers guidance support is known in New Zealand. It is a government funded organisation that regards itself as ‘New Zealand’s leading provider of independent career information, advice and guidance’. It aims to provide all people living in New Zealand with ‘access to the best careers information, advice and guidance to achieve their life goals’.

The Career Services’ website (http://www2.careers.govt.nz/home_page.html) is well used and has become a focal point for service delivery. Internet-based guidance is currently being integrated into mainstream service delivery, via the telephone, chat-lines and email, with the face-to-face service remaining available as an option. Telephone guidance is a particular feature, with text-based services being developed alongside this facility. Internet-based services are described on the Careers Service website as follows:

Advice line
Our Advice Line is a small team of trained career advisers located in central Wellington. We’re here to help you with your career planning. When you contact us (by phone or online via web chat or email), we’ll assess your situation and suggest career options suited to your needs. If you need more in-depth support, we’ll make an appointment for you to talk to one of our guidance staff either over the phone or in person. We’re open from 8am – 8pm weekdays, and on Saturday from 10am – 2pm.

Following the successful pilot, the advice line (contact centre) team has grown to 15. This team currently offers a service to clients of all ‘ages and stages’ all around the country, both by telephone and face-to-face. Careers practitioners have had ‘significant training and coaching in asking more open questions, making greater use of the interactive tools on the website with the client, identifying client need and referral processes’. The practitioners actively involved in delivering this new service have indicated how the conversations they have with clients are more direct than those they have face-to-face. The pace is more intense, with pauses and silences amplified, and rapport is being built up throughout the call (rather than at the early stage of the interaction). Practitioners have also reported that this method of delivery is more demanding on their energy. Supporting practitioner self-care has consequently become more of a priority for the service.

The Quality Standards Manual for the Careers Guidance Services is currently being re-written with sections on telephone guidance and online guidance being developed. This manual contains minimum quality measures for service delivery by telephone (e.g. total delivery time will not exceed 1.5 hours per client, including administrative tasks); an outline structure for a phone career guidance sessions (that is, a six stage model of guidance); and the key skills required (micro-counselling skills; excellent listening skills; solution focused counselling skills and the ability to use scaling questions).

Text-based guidance options are advertised on the Careers Service website in the following way:

Chat online about your career options

Looking for information or want some personal help? Chat online to a career adviser, who can give you independent advice to help you with career planning. Our advice line is open from Monday to Friday, 8am to 8pm, and on Saturdays from 10am to 2pm.

Use the form to the right [on-line questionnaire] to ask us a question. We’ll respond within four hours if you email us between 8am and 5pm Monday to Friday.

The Careers Service has also recently piloted a curriculum vitae (CV) feedback service, from October, 2008 to January 2009. As part of this pilot, young people (under 25) were offered an email based feedback service on ‘starter’ CVs, which were created using a particular CV tool. The feedback was provided by a team of four practitioners with different levels of expertise in guidance and one team leader in the advice line. The offer of e-mail feedback came at the end of the CV tool, as a client saved their CV. The response from pilot clients was overwhelmingly positive, with clients reporting how they felt more confident about putting together their CV as a result of the feedback received. Professional practice observations, detailed in the internal evaluation report on the pilot, included:

  • the importance of shared team values;
  • the advantages of combining the skills and expertise of staff at different levels in the organisation;
  • the ability to adapt practice to a more condensed and intensified medium than face-to-face or telephone guidance;
  • The introductory pilot for the telephone guidance ran from July 2007 to end of February, 2008. It involved one experienced consultant who was based at the Careers Services’ advice line. During the pilot year, the practitioner dealt with 226 clients. The process of introducing this telephone service highlighted potential advantages for clients together with challenges it poses for practitioners. Flexibility emerged as the key advantage of this service for clients, with practitioners needing to use already acquired skills in slightly different ways as well as develop some new skills (England, van Holten and Urbahn, 2008).

  • the impact on delivery of not having background contextual information about clients;
  • working with a client within an advice context rather than a full guidance context; the shift required by the pilot team around comfort levels with the final product being a starter CV and the service delivered being about learning;
  • the value of quality monitoring and peer feedback.
  • An important feature of the shift towards internet-based guidance was the introduction by the Career Services in New Zealand of a needs assessment model, based on the client’s self-efficacy, confidence with self-help via the web and level / complexity of need. As part of their change management strategy, the Careers Service created a blog for staff, where careers practitioners could express their feelings, ask questions and have debates around the use of technologies in service deliver The animator placed the following question on the blog:E-mail may be the most important, unique method for communicating and developing relationships since the telephone.’ (John Suler, The Psychology of Cyberspace, 2004).

    Most career practitioners agree that one of the career profession’s foundational and ongoing principles is that a face-to-face, facilitative relationship is an essential component for effective career counselling. There is also an unwritten assumption that visual clues and non-verbal communications are superior to written text in forming and maintaining an affective relationship.

    Do career practitioners believe that face-to-face interactions are deemed more effective than online ones, and John Suler and other online advocates are talking nonsense?’One response is typical of the views expressed by P.A.s who participated in the research undertaken for this study.

    “I’d have to say I sit firmly in the face to face camp here. So many cues are picked up at both a conscious and subconscious level that just can’t be gained otherwise. I focus a lot on interview techniques in my work, and relationship building, body language, eye contact etc. is best learned while it is being demonstrated. Sure there’s some great on-line tools, but counselling involves all the senses (…except maybe taste!)”

    ’The other response provides a more measured viewpoint: “Surely it’s about the needs of the client? For some, yes face to face is always going to be the preferred option for some but having an OPTION of telephone guidance or online or self help or group planning or a combination of these surely means that we are more responsive to the needs of our clients. One of the real beauties of having this flexibility is that someone who lives in a remote area is still able to access services.”

    For some people it might be that they start in a face to face environment and then move to telephone or email, or perhaps it’s the other way – they start with email and as they develop their confidence and trust they may feel ‘ready’ to meet face to face.’

    Whilst this service’s engagement with flexible methods of delivery, including internet-based guidance, is relatively new, it provides an illustration of a large, national service addressing the staff capability issues that this venture implies, in a measured way. From this and other respects, it can be regarded as an interesting and excellent model practice.

Opening up our data

I think this is big news although it has received little press attention. According to Information World Review, Click Use, the license that the UK government has used to allow reuse of government data is to be replaced by a Creative Commons type license. Information World Review quotes Jo Ellis of OPSI as saying: “We have drafted a simple and enabling set of terms and conditions for the site which means that data available through data.gov.uk will be re-usable both commercially and non-commercially.”

“These terms and conditions have been aligned to be interoperable with any Creative Commons Attribution 3.0 Licence.”

This move follows a slow opening up of government data with the increasing provision of tools to allow users to easily create mash ups. Particularly interesting is  Directgov  Innovate site which says:

We developed our platform to enable conversation with the developer community around innovative use of digital technologies. In addition to our blog we ask people to submit examples of innovative citizen focused apps or ideas for apps that could be developed using government data or that demonstrate innovative use of technologies.

The site gives access to tools to easily create widgets to query local government data, for instance providing access to job vacancies or school term dates.

Similarly, the UK data gov site says:

Advised by Sir Tim Berners-Lee and Professor Nigel Shadbolt and others, government is opening up data for reuse. This site seeks to give a way into the wealth of government data and is under constant development. We want to work with you to make it better.

We’re very aware that there are more people like you outside of government who have the skills and abilities to make wonderful things out of public data. These are our first steps in building a collaborative relationship with you.

Like Directgov, the site allows users to contribute both ideas and apps to the site.

All this augers well. I have been working on developing mash up applications for careers guidance and counselling and in particular for using Labour Market Information. All to often, the major barrier is the lack of available data, license restrictions and the lack of APis to query data. At last attitudes seem to be changing.

25 practical ideas for using Mobile Phones in the Classroom

We have been writing a lot about ideas on how mobile devices, and particularly phones might be used to support learning. But most of this work has been from a somewhat theoretical angle. Now Jenny Hughes has written a great guest blog on the practical work she has been doing on the use of mobiles in schools.

“I’ve been working with (primary and secondary teachers) on e-learning in the classroom – particularly the use of web 2.0 applications – as the roll out and dissemination of the TACCLE project. Part of this has been looking at the use of mobile phones as learning tools in schools.

There seems to be a lot of debate around the technology, the theoretical perspectives, the social dimension and so on but just at the moment the ‘doing’ is engaging me far more than the research. And as I’m always the first to complain about the practitioner – researcher divide, I thought maybe we should contribute by sharing some stuff we are experimenting with in the classroom.

What follows is some of the output from teachers. Firstly there has been a debate around the feasibility of using mobile telephones in schools; teachers from schools that have banned them outright, teachers from schools where they are allowed and teachers who are actually using them for learning generated a list of For-and-Against arguments. Secondly, there are some practical suggestions for using mobile devices (mainly phones), tried and tested and either contributed by teachers or trialed on the TACCLE course.

Arguments against allowing mobile phones in schools – for learning or social purposes

  • Loss and theft and potential bullying
  • Distraction and interruption
  • Taking photos of tests and instantly passing them on to other pupils
  • Texting answers of tests to other students
  • Taking photos of pupils in changing rooms, toilets
  • Spreading rumours fast
  • Sex texting and cyber-bullying
  • Non-filtered web access that can be used to spread content that some parents do not want their children exposed to.
  • Recording teachers and pupils in the classroom – can be detrimental to teacher and student reputation and proper consent to publish not asked for or given. Even bigger problem with younger children vis a vis Child Protection issues
  • Privacy issues with teachers having personal phone numbers of pupils and vice versa.

About using phones as learning tools –

  • Have and have not situation – some pupils will not have them, some will not. Some will support less applications than others – need to work at level of common denominator.
  • Cost implications for pupils and their parents – not just the cost of the hardware but the cost of use. Many pupils on ‘Pay-as-you-go’.

Arguments in favour of allowing them and using them for learning

(We excluded I-Phones, Blackberries etc as teachers in this area said most pupils do not have them) -

  • Is cost effective for schools
  • Reduces the need for all students to have access to computers in classroom
  • Need less equipment like digital cameras, camcorders, mics etc
  • If pupils are going to have them in schools anyway, irrespective of whether it is officially allowed, they may as well be exploited for learning. Overcomes some of the problems of ‘distraction’ etc.
  • Uses cheap and familiar technology
  • They are a good vehicle for teaching about ‘use-and-abuse’ issues such as digital identities, protocols, bullying, net safety etc
  • Can be used as data collection and recording devices – audio, pics and video – for recording experiments, field work, voice memos etc
  • Can be used as creative tool – making podcasts, picture blogs, twittering etc
  • Can use the phone itself as learning aid – creating ringtones, wallpaper etc (more on this later)
  • Pupils can ask questions of the teacher they may be too embarrassed to ask publicly.
  • Encourages engagement e.g SMS polling can ensure every pupils  voice is heard.
  • SMS polling (e.g using Wiffiti or PollEverywhere) can be used for formative assessment
  • Can be used for collaborative learning and communication (see below)
  • Pupils are encouraged to use general reference books so why not phones – as dictionary, spell checker, thesaurus, encyclopaedia etc
  • As specific research tool via web access

Practical ideas for using phones for learning that teachers tried out

(NB these are ideas generated by teachers working in a formal learning environment. We are aware of the huge potential of mobile devices for informal learning but this was not in our brief!)

Firstly, a few ideas about using the phone itself – rather than using it as a communication device.

  • Pupils can customize the wallpaper on their phones using something like pix2fone or pixdrop.
  • Either the teacher can ask them to take a picture with their phone around a particular theme or can send everyone in the class a picture she wants them to study / talk about to use as wall paper. This could be a photograph or a key message or reminder of some learning point.
  • Pupils can create ring tones using e.g  phonezoo. They create the ‘tone’ in Audacity, Garageband etc and export to phonezoo which then sends it back to mobile phone where it is saved as a ringtone.

We tried making up jingles for a particular topic, key dates for a history test, a poem to be learned for a literature test, a foreign language phrase and lists of chemical elements in a particular group in the Periodic Table!

Some more general applications:

  • Use sites like gabcast or evoca to make ‘instant’ podcasts straight from a mobile that can be accessed from a mobile (and you only have to be over 13 to use them) without having to use podcasting software. We did a geography quiz on local landmarks and geographical features “From where I’m standing I can see….where am I?”
  • Setting up audio tours e.g one group is working on a guide to places of interest in their town where at each point of interest there is a notice “to hear the story ring this number”
  • Using their phones to access podcasts. Some mobile phones can already subscribe to podcasts and a fair few can listen to streaming MP3s from the Internet. Even if these features are missing, pretty much every mobile phone you can buy nowadays can be hooked up to a computer and have MP3s sent to it to listen to on the go.
  • creating mini-documentaries using the camera in their phone. We did ‘food preparation hygiene’
  • recording field trips – using photos or voice or texting back observations to other pupils.  We did a nature walk where leaves / flowers / trees were observed by one group and identified by another group back in the classroom. We experimented by sending text only descriptions, pictures or voice calls and combinations of those to see which was the most effective. (Also posting back pictures to their blog / wiki whilst they are actually on the walk.)
  • be in different places working on the same project and be talking via instant-messaging.  Our example was a history  ‘Treasure Hunt’ where groups were competing to find objects and information. The groups split up and group members updated each other on progress using mobile phones.
  • recording science experiments and including the pictures /video with their written reports.
  • Using twitter. History teachers chose a period in history (was the second world war) and had groups of evacuees, host families, parents of evacuees back in bombed cities sending messages to each other about their feelings.
  • Use twiddeo to upload video made on mobile phone to twitter.
  • Make a tee-shirt using Reactee on twitter that you can wear in the classroom. Ours was a line to ring to get homework assignments and deadlines.
  • Photoblogging using telephones. (Blogger is particularly good for phones). We did local landmarks and geographical features. Also a vocabulary exercise where each person was given a word to illustrate with three photographs by the end of the day. (If you are going to use blogs use one that is mobile-friendly – like WordPress where you can get a plug-in called WP-Mobile so that students can access them from their mobiles)
  • Making slideshows for mobile phones You can make slideshows for mobile phones. It’s easy but you need a few basic techniques (which we can share if people are really interested.)  We made ‘revision’ slideshows which each teacher could produce for their subject area to be viewed on mobile phones.
  • Brainstorming using wiffiti. We found wiffiti is a wonderful way of getting pupils to create a communal, real time visual brainstorm, on a screen, from their cell phones.
  • Accessing Voicethread. You can use mobile phones to comment on Voicethread, which is a ‘digital conversation’ application. (We used some pictures of geometrical patterns and shapes and asked people to comment using mobile phones on where they could see those shapes and patterns in their townscape or in nature.)
  • Making simple Stop Motion animations. Take lots of photos on a mounted mobile phone e.g of a Plasticene model or bendy toy then import them into a slideshow presentation and set the show to change slides on the fastest (e.g 1 second) autochange. We did pictures of a the notes of a simple tune drawn with felt pen on an A1 sheet then ‘moved’ an arrow to each note in turn so that the pupils could see which note was being sung.
  • To save the cost of texting, use freebiesms on your computer
  • For those students with Bluetooth, a natural progression from students e-mailing homework or assignments might be to get them to send it by phone to your laptop at the beginning of a lesson.

Plans for future events

  • Experimenting with QR codes into which you can embed text, url, phone numbers and sms. (Camera phones can have software freely installed on them to recognise these codes and decipher them into meaningful text/links/images. This could be useful for homework or for embedding a ‘live’ link on a paper-based worksheet.)
  • Experimenting with 12seconds.tv for asynchronous debates, for synthesising work, commenting on Voicethread, making composite class documentaries, as a reflection tool for e-portfolios, as an ideas box, exemplifying good practice
  • Thinking about how we are going to use Google Wave

Thanks Mr Belshaw http://teaching.mrbelshaw.co.uk for these great ideas – he should be on everyone’s RSS together with his blog http://dougbelshaw.com/blog .”

Implementing a socio- cultural ecology for learning at work – ideas and issues

I have been invited to particpate in a workshop on ‘Technology Enhanced Learning in the context of technological, societal and cultural transformation‘, being sponsored by the EU funded Stellar Network of Excellence at Garnisch in Germany at teh start of December. I am contributing to a session on Work Based Learning and have written a short position paper on the subject, a draft of which is reproduced below. I have to say I am very much impressed with the work of the London Mobile Learning Group and my paper attempts to look at  the idea we have developed for a Work Oriented MoBile Learning Environment (WOMBLE) through the Mature-IP project in the light of their framework for a socio-cultural ecology for mobile learning.

1. A socio-cultural ecology for learning

In his paper, The socio-cultural ecological approach to mobile learning: an overview, Norbert Pachler characterises current changes in the world from a perspective on mobile learning as “akin to social, cultural, media related, technological and semiotic transformation”. The world around us, he says, is “marked by fluidity, provisionality and instability, where responsibilities for meaning making as well as others such as risk-taking have been transferred from the state and institutions to the individual, who has become a consumer of services provided by a global market”. The paper, based on conceptual and theoretical work being undertaken by the London Mobile Learning group, proposes a socio-cultural ecology for learning, based on the “new possibilities for the relationship between learning in and across formal and formal contexts, between the classroom and other sites of learning.” Such an ecology is based on the interplay between agency, cultural practices and structures.

In this short discussion paper, we will consider the possibilities for such an ecology in the context of work-based learning. In particular, we will examine work being undertaken through the EU funded Mature-IP project to research and develop the use of a Work Oriented MoBile Learning Environment (Womble) to support learning and knowledge maturing within organisations.

2. Work-based Learning and Technology

Although it is hard to find reliable quantitative data, it would appear that there has been a steady increase in work-based learning in most countries. This may be due to a number of reasons: probably foremost in this is the pressures for lifelong learning die to technological change and changing products, work processes and occupational profiles. Work-based learning is seen as more efficient and effective and facilitates situated learning. The move towards work-based learning has been accompanied in many countries by a revival in apprenticeship training. It has also been accompanied by a spread of the training function (Attwell and Baumgartl (eds.), 2008), with increasing numbers of workers taking some responsibility for training as part of their job.

The move towards increased work-based training has also been accompanied by the widespread us of Technology Enhanced Learning, at least in larger companies. However, this has not been unproblematic. Technology Enhanced Learning may be very effective where the work processes themselves involve the use of computers. It is also possible to develop advanced simulations of work processes; however such applications are complex and expensive to develop. More commonly, in the classical sense of the dual system, formal Technology Enhanced Learning has been used to support the theoretical side of vocational learning, with practical learning taking place through work-based practice (with greater or lesser face to face support). Given economies of scale, Technology Enhanced Learning has made most impact in vocational learning in those areas with a broad occupational application such as management, sales and ICT. In a previous paper I suggested that the development of technology for learning has been shaped by an educational paradigm, based on an industrial model of schooling developed to meet the needs and forms of a particular phase of capitalist and industrial development and that this paradigm is now becoming dysfunctional. Friesen and Hug argue that “the practices and institutions of education need to be understood in a frame of reference that is mediatic: “as a part of a media-ecological configuration of technologies specific to a particular age or era.” This configuration, they say, is one in which print has been dominant. They quote McLuhan who has described the role of the school specifically as the “custodian of print culture” (1962.) It provides, he says, a socially sanctioned “civil defense against media fallout” — against threatening changes in the mediatic environs.

Research suggests there has been little take up of formal Technology Enhanced Learning in the Small and Medium Enterprises which comprise the greatest growth area in many economies (Attwell (ed.), 2004). However the research, undertaken through an EU funded project into the use of ICT for learning in Small and Medium Enterprises, found the widespread everyday use of internet technologies for informal learning, utilizing a wide range of business and social software applications. This finding is confirmed by a recent study on the adoption of social networking in the workplace and Enterprise 2.0 (Oliver Young G (2009). The study found almost two-thirds of those responding (65%) said that social networks had increased either their efficiency at work, or the efficiency of their colleagues. 63% of respondents who said that using them had enabled them to do something that they hadn’t been able to do before

Of course such studies beg the question of the nature and purpose of the use of social software in the workplace. The findings of the ICT and SME project, which was based on 106 case studies in six European countries focused on the use of technologies for informal learning. The study suggested that although social software was used for information seeking and for social and communication purposes it was also being widely used for informal learning. In such a context:

  • Learning takes place in response to problems or issues or is driven by the interests of the learner
  • Learning is sequenced by the learner
  • Learning is episodic
  • Learning is controlled by the learner in terms of pace and time
  • Learning is heavily contextual in terms of time, place and use
  • Learning is cross disciplinary or cross subject
  • Learning is interactive with practice
  • Learning builds on often idiosyncratic and personal knowledge bases
  • Learning takes place in communities of practice

However, it is important to note that the technology was not being used for formal learning, nor in the most part was it for following a traditionally curriculum or academic body of knowledge.

Instead business applications and social and networking software were being used to develop what has been described as Work Process Knowledge (Boreham, N. Samurçay, R. and Fischer, M. 2002).

The concept of Work Process Knowledge emphasises the relevance of practice in the workplace and is related to concepts of competence and qualification that stress the idea that learning processes not only include cognitive, but also affective, personal and social factors. They include the relevance of such non-cognitive and affective-social factors for the acquisition and use of work process knowledge in practical action. Work often takes place, and is carried out, in different circumstances and contexts. Therefore, it is necessary for the individual to acquire and demonstrate a certain capacity to reflect and act on the task (system) and the wider work environment in order to adapt, act and shape it. Such competence is captured in the notion of “developmental competence” (Ellstroem PE, 1997) and includes ‘the idea of social shaping of work and technology as a principle of vocational education and training’ (Heidegger, G., Rauner F., 1997). Work process knowledge embraces ‘developmental competence’, the developmental perspective emphasising that individuals have the capacity to reflect and act upon the environment and thereby forming or shaping it. In using technologies to develop such work process knowledge, individuals are also shaping or appropriating technologies, often developed or designed for different purposes, for social learning.

3. Knowledge Maturing, Personal Learning Environments and Wombles

MATURE is a large-scale integrating project (IP), co-funded by the European Commission under the Seventh Framework Programme (FP7). It runs from April 2008 to March 2012. The Mature-IP aims to research, develop and test Personal Learning and Maturing Environments (PLME) and Organisational Learning and Maturing Environments (OLME) in promote the agility of organisations. Agility requires that companies and their employees together and mutually dependently learn and develop their competencies efficiently in order to improve productivity of knowledge work. The aim is to leverage the intrinsic motivation of employees to engage in collaborative learning activities, and combine it with a new form of organisational guidance. For that purpose, MATURE conceives individual learning processes to be interlinked (the output of a learning process is input to others) in a knowledge-maturing process in which knowledge changes in nature. This knowledge can take the form of classical content in varying degrees of maturity, but also involves tasks and processes or semantic structures. The goal of MATURE is to understand this maturing process better, based on empirical studies, and to build tools and services to reduce maturing barriers.

The Mature-IP project has undertaken a series of studies looking at learning and knowledge maturing processes within organisations. Based on this work, in year 2 of the project, it is undertaking a series of five Design Projects, developing and testing prototypes of technology based applications to support knowledge maturing within these organisations. One of these projects, the Work Oriented MoBile Learning Environment (Womble), is designed to enable workers to appropriate the mobile phone as a Personal Learning Maturing Environment (PLME) and to support contextualised Work-based Learning, problem-solving, interaction and knowledge maturing via a user owned, mobile PLE.

The design study/demonstrator includes support for structured learning dialogue frameworks, with a social software ‘substrate’ and multi- user / multi-media spaces that will provide workers with the ability to collaborate with co-workers. At the most basic level, Womble services will, for example, allow workers to tag fellow work colleagues (contacts); when a problem arises this service will enable collaborative problem solving. At a more advanced stage a ‘lite’ dialogue game service will be linked to the tagging of personal competencies to scaffold workers in their active collaboration and ‘on the spot’ problem solving.

4. The Womble and a socio-cultural ecology for learning

The conceptual framework proposed by Norbert Pachler and the London Mobile Learning Group (LMLG) proposes a non-hierarchal model based on the interaction between agency, cultural practices and structures. In the penultimate section of this discussion document, we examine how the deign of the Womble matches the framework proposed by the LMLG.

4.1 Agency

Agency is seen by Pachler as “the capacity to deal with and to impact on socio cultural structures and established cultural practices” and “to construct one’s life-world and to use media for meaning making…..”

The aim of the Womble is to develop a “participatory culture” in the workplace including ludic forms of problem solving, identity construction, multitasking, “distributed cognition,” and “transmedial navigation” (Jenkins at al, 2006). It is designed to scaffold developmental competence through sense and meaning making in a shared communicative environment, though exploring, questioning and transcending traditional work structures. Situatedness and proximity are key to such an exploration, the ability to seek, capture store, question and reflect on information, in day to day practice. This the use of the Womble for meaning making goes beyond the exploration of formal bodies of expert knowledge to question manifestations of cultural practice within communities.

A further aspect of agency is the ability to shape the form of the Womble as a user configurable and open set of tools. Wild, Mödritscher and Sigurdarson (2008)suggest that “establishing a learning environment, i.e. a network of people, artefacts, and tools (consciously or unconsciously) involved in learning activities, is part of the learning outcomes, not an instructional condition.” They go on to say: “Considering the learning environment not only a condition for but also an outcome of learning, moves the learning environment further away from being a monolithic platform which is personalisable or customisable by learners (‘easy to use’) and heading towards providing an open set of learning tools, an unrestricted number of actors, and an open corpus of artefacts, either pre-existing or created by the learning process – freely combinable and utilisable by learners within their learning activities (‘easy to develop’). ”

4.2 Cultural Practices

By cultural practices, Pachler, refers to “routines in stable situations both in terms of media use on everyday life as well as the pedagogical practices around teaching and learning in the context of educational institutions.” He points out that the multimodality of mobile and media technologies names: them more difficult to map onto traditional curricula and puts pressure on established canons.”

One key idea behind the Womble is that Personal Learning Environments are owned by the user.But at the same time, the Womble tools are designed to make it easy to for users to configure their  environment.

Critically, the pedagogy, if it can be described as such is based on shared practice with learners themselves actively developing learning materials and sharing them through reflection on their context. Whilst such materials might be said to be micro learning materials, the semantic aggregation of those materials, together with advanced search capabilities should provide a holistic organisational learning base. As such the Womble is designed to support , the recognition of context as a key factor in work related and social learning processes. Cook (2009) proposes that new digital media can be regarded as cultural resources for learning and can enable the bringing together of the informal learning contexts in the world outside the institution, or in this case the organisation, with those processes and contexts that are valued inside the intuitions. Cook also suggests that informal learning in social networks is not enabling the “critical, creative and reflective learning that we value in formal education.” Instead he argues for the scaffolding of learning in a new context for learning through learning activities that take place outside formal institutions and on platforms, such as the Womble, that are selected or configured by learners. Such ‘episodic learning’ is based on Vygotskys idea of ‘zones of proximal development’. However, we would agree with Pachler, that in the need for a departure from the terminology associated with Vygostsky’s work. Rather than viewing developmental zones as mainly temporal within a life course, they should be seen as situative contexts within work practice, which both allow the production of user generated content in response to such a situation and reflection on content generated by other users in such situations.

In this context digital artefacts can assist in sense making through the process of bricolage (Levi Strauss, 1966) The concept of bricolage refers to the rearrangement and juxtaposition of previously unconnected signifying objects to produce new meanings in fresh contexts. Bricolage involves a process of resignification by which cultural signs with established meanings are re-organised into new codes of meaning.

This approach to work-based learning through the use mobile devices and services such as the Womble is the relation between work-based activities and personal lives. This goes beyond worklife balance, or even digital identities. It involves agreed and shared understandings of what activities and digital practices are acceptable in work time and work spaces, ethical considerations especially in with regard to work practice involving clients and how private use of social media impacts on work relations.

4.3 Socio cultural and technological structures

Of course critical to such an approach to situated learning, is the ability to utilize mobile devices within work situations. However for this to take place requires more than just the appropriation of user owned technologies (indeed our initial studies suggest resistance to user owned mobile devices being used for work purposes unless funded by the employer. More important is the expropriation of work processes and technologies used for monitoring and recording work processes as the basis for learning. Indeed one aim of the mature project is to overcome the divide between the use of technologies of learning and for knowledge management. Without the ability to transcend these technologies sit is unlikely that the Womble or any other PLE based applications will gain traction and usage. The use of such a learning and knowledge sharing platform has to take place without imposing a substantial additional work and attention burden on the user.

5. Organisational and developmental learning

The use of mobile devices to support situated work-based learning is base don the idea that appropriation of both technologies and processes will lead to the formation of developmental competences based on intrinsic motivation. Barry Nyhan (Nyhan et al, 2003) states “one of the keys to promoting learning organisations is to organise work in such a way that it is promotes human development. In other words it is about building workplace environments in which people are motivated to think for themselves so that through their everyday work experiences, they develop new competences and gain new understanding and insights. Thus, people are learning from their work – they are learning as they work.”

He goes on to say: “This entails building organisations in which people have what can be termed‘ developmental work tasks’. These are challenging tasks that ‘compel’ people to stretch their potential and muster up new resources to manage demanding situations. In carrying out ‘developmental work tasks’ people are ‘developing themselves’ and are thus engaged in what can be termed ‘developmental learning’.”

This notion of developmental competences and learning, using mobile devices and environments such as the Womble, would appear as a way of building on the conceptual framework for a social cultural ecological approach advanced by the London Mobile Learning group.

6. Questions

  • Can developmental competences be acquired in the absence of formal and institutional learning?
  • How can developmental competences based on informal learning be recognised?
  • How can we develop intrinsic motivation for work-based learning and competence development?
  • How can we recognise development zones for reflection and learning?
  • Is it possible to appropriate social and business processes and applications for learning?
  • Is there a continued role for educational technologies if learning materials are user generated and technologies and applications are appropriated?
  • What are the socio – technical competences and literacies required to facilitate learners to appropriate technologies?

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